Just looking at the Sky Guide website for Saturday and a programme called 14 to 1 is listed, we know this to be their football show. But scrolling through the EPG will that click with the target audience?
14 to 1: Football Talk, would be be better for EPG purposes. That way London Live can maximise the potential audience for this.
Every single programme on the Freeview EPG for LL is coming up as "News and Factual" This makes it odd for the light entertainment programmes and the football show Jon mentions.