Bid/Bid TV or Shop at Bid? There's no consistency with the branding.
Mike Mason as the relaunch presenter, too shouty for my liking. Mark Ryes who was on before or Peter Simon should have been given the task of explaining the new format with their solid delivery.
It stinks of a desperate last ditch effort to keep the administrator at bay and if the output tonight is anything to go by, QVC and Ideal World have nothing to worry about.