JO
But LWT or Thames logos from 20 years ago wouldn't stand up today. We've gone to a more minimalised world when it comes to logos.
It'll make a horrible DOG as well. It's essentially a font logo with minimum dressing - and LWT, Thames and Carlton were doing much better 20 years ago and more.
But LWT or Thames logos from 20 years ago wouldn't stand up today. We've gone to a more minimalised world when it comes to logos.
:-(
A former member
Actually the LWT logo would stand up today, especial the pre 1996 version. Ch4 has the same 4 logo since day one and it works,
BA
My interpretation (derived literally after a few seconds of seeing it) are that the two L shapes form the corners of a 16:9 TV frame. It's obviously a play on this. The 'London' is darker than the 'Live' for a reason... it's London framed inside a TV picture, the same with the ident.... the L frame is moving across the skyline showing London. It represents what the channel aims to do.
As I say that's a very quick obvious interpretation of the logo.
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
A good local for something local doesn't have to relate to the location. The Yorkshire TV logo is a good example. A classic logo but like London Live's it's derived from the word not the region. The same goes for the long lived ones from Central, HTV, Anglia (1990's) etc. All good logos, none have anything to do with the region... all based on the name
The Yorkshire chevron is a symbol that can stand alone - the London Live L-Shapes are not; they're an addendum to a text-based logo. In any case, the chevron looks a lot like a big "Y", so has the additional benefit of being linked (in a small way) to Yorkshire.
Using a symbol for such a small station would be a bad move - it's never going to reach the level of ubiquity that allows them to use the symbol alone. Playing on either "London" or "Live" within the logo more seems the better solution to me.
Do you really think the words "LONDON LIVE" with two L-shapes at the corner is clever? Adding those two shapes barely elevates it above simple typography - Gap learnt that to their cost. The idea is hardly original in any case.
My interpretation (derived literally after a few seconds of seeing it) are that the two L shapes form the corners of a 16:9 TV frame. It's obviously a play on this. The 'London' is darker than the 'Live' for a reason... it's London framed inside a TV picture, the same with the ident.... the L frame is moving across the skyline showing London. It represents what the channel aims to do.
As I say that's a very quick obvious interpretation of the logo.
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
Quote:
I would say that a good logo for a station called London Live would have something to do with London, or at least play with the word "Live" in some way.
A good local for something local doesn't have to relate to the location. The Yorkshire TV logo is a good example. A classic logo but like London Live's it's derived from the word not the region. The same goes for the long lived ones from Central, HTV, Anglia (1990's) etc. All good logos, none have anything to do with the region... all based on the name
The Yorkshire chevron is a symbol that can stand alone - the London Live L-Shapes are not; they're an addendum to a text-based logo. In any case, the chevron looks a lot like a big "Y", so has the additional benefit of being linked (in a small way) to Yorkshire.
Using a symbol for such a small station would be a bad move - it's never going to reach the level of ubiquity that allows them to use the symbol alone. Playing on either "London" or "Live" within the logo more seems the better solution to me.
VM
The pre 1996 one? The pre 1996 logo looks quite dated these days actually. I've always admired the 1996 redesign, in how they managed to modernise the logo without losing any of its uniqueness.
Actually the LWT logo would stand up today, especial the pre 1996 version. Ch4 has the same 4 logo since day one and it works,
The pre 1996 one? The pre 1996 logo looks quite dated these days actually. I've always admired the 1996 redesign, in how they managed to modernise the logo without losing any of its uniqueness.
:-(
A former member
I never really like the 1996 logo because there sperated the colours outs.
LL
London Lite
Founding member
London Live have released some more idents and announced their reporting line-up which include an ex SET reporter and another from Radio 1 Newsbeat, alongside an ex TT&B reporter.
http://www.standard.co.uk/lifestyle/london-life/stefano-hatfield-our-new-faces-will-have-to-be-masters-of-multiskilling-9060662.html
http://www.standard.co.uk/lifestyle/london-life/stefano-hatfield-our-new-faces-will-have-to-be-masters-of-multiskilling-9060662.html
IS
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
Please be my guest.... citation needed. Where have you seen it?
They could be used without the text quite easily, especially as a wiping device on air. I agree they wouldn't necessarily take on a life of their own.
Incidentally having just seen the print version on the Standard website, it doesn't look as good the version that's making to air
Yes, but as I say that's representative of the word than the actual place. It's no different to an L, just more well known
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
Please be my guest.... citation needed. Where have you seen it?
Quote:
The Yorkshire chevron is a symbol that can stand alone - the London Live L-Shapes are not; they're an addendum to a text-based logo.
They could be used without the text quite easily, especially as a wiping device on air. I agree they wouldn't necessarily take on a life of their own.
Incidentally having just seen the print version on the Standard website, it doesn't look as good the version that's making to air
Quote:
In any case, the chevron looks a lot like a big "Y", so has the additional benefit of being linked (in a small way) to Yorkshire.
Yes, but as I say that's representative of the word than the actual place. It's no different to an L, just more well known
Last edited by Inspector Sands on 16 January 2014 8:29am
IS
The LWT one possibly would but only in the 90s version as it looked better flat. 3D just isn't really done these days. Channel 4 get away with it through being imaginative, though it does look awful when printed
LWT was an example of a text logo which originally represented something in the actual region, it was soon ditched though and just became typographical.
Actually the LWT logo would stand up today, especial the pre 1996 version. Ch4 has the same 4 logo since day one and it works,
The LWT one possibly would but only in the 90s version as it looked better flat. 3D just isn't really done these days. Channel 4 get away with it through being imaginative, though it does look awful when printed
LWT was an example of a text logo which originally represented something in the actual region, it was soon ditched though and just became typographical.
JA
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
Please be my guest.... citation needed. Where have you seen it?
The first thing I thought when I saw it was the Land Securities logo.
http://www.mmxretail.co.uk/Admin/media/image/41/land-securities...jpg...jpg
Your interpretation of the two L-shapes is the obvious one, hence why I said it was hardly original. I've seen it many times before.
Please be my guest.... citation needed. Where have you seen it?
The first thing I thought when I saw it was the Land Securities logo.
http://www.mmxretail.co.uk/Admin/media/image/41/land-securities...jpg...jpg