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62305823,471 posts since 19 Aug 2005
It seems the second white broads are part of "ITV Year Of Promise Styled Promo" Can anyone remember that?

The other white one: This is what i mean:

OCT 1998:

September 1999 AND WAS still appearing during 2000

???? 2000, At Feb - Sept????

September 2000
VMPhil9,777 posts since 31 Mar 2005
Granada North West Today
I'm pretty sure they had a Day of Promise or something like that with trailers leading up to the event, although I can't remember what it was actually about. CiTV debunked to London for it, that's as far as I can remember. Let me have a quick google...

...okay, I found one Broadcast article which was vague, but it seems that ITV launched the Year of Promise in March 1999, or at least announced it then, and the Day of Promise was on 1st May 2000.

From this YouTube video, the description reads:

To mark (just over) 10 years of that now-hardly-known ITV campaign, the Day of Promise, I present some rare evidence of that long-forgotten day in telethon history.

ITV's Day of Promise, and the consequent Year Of Promise, was when the ITV network tried to get people to make helpful promises for the new millennium, from giving blood to helping out in a charity shop one morning every month, climaxng in a telethon between the programmes and Bond films on Bank Holiday Monday 1 May 2000, where people could either telephone into the live show and state their promise on-air to celebrity phoners (if chatting to an S Club 7 member or Neighbours cast member was your thing) or log on to a website and leave your promise on a on-line form there to be put into a national register free of charge. Otherwise, for the princely sum of GBP25, you could have your name and promise inscribed on a Promise Site, situated at major landmarks around the United Kingdom [cheap at half the price! Wink]. Some viewers didn't get the gist, however, and phoned in to pledge money instead of promises!

One of the small celebrity pleas which, presumably, were dotted around the commercial breaks during the few months before the Day of Promise. Here we have Richard Madeley and Judy Finnigan in This Morning's Albert Dock studios.

Judging by how little I remember of it and how little there is of it on the web, I presume it wasn't too memorable!

62305823,471 posts since 19 Aug 2005
Cheers for that,

So those promos were used from Jan -April 2000, while the first black version was used from September 1999 = September 2000, an appeared at the same time.
VMPhil9,777 posts since 31 Mar 2005
Granada North West Today
I can't find anything of what happened to those 'Promise Sites' or if those inscriptions still exist.

It's a bizarre thing really - if making a promise was free, was the £25 inscription the only thing that ITV got out of it? How many people did they expect to do that then?
RDJ2,717 posts since 25 Oct 2003
Central (South) Midlands Today
This youtube clip is the start of the Year of Promise telethon... sorry... promise-a-thon.

My only vague memory of that day was watching the film Cool Runnings with Carol Vorderman and Angela Rippon introducing it and going back to them in the studio before and after breaks.

I think this was a last minute thing ITV came up with to compete with the equally unmemorable BBC Music Live event the BBC held a few weeks before on May Bank Holiday of which I have other similar vague memories of.
Central News South
January 9th 1989 - December 3rd 2006
62305823,471 posts since 19 Aug 2005
I remember this now, Emmon holes come live from that studio in-between ad break for James bond,

Don't mention that stupid BBC music thing, it happened on the late May Holiday BBC adminted and went live to people works in Scotland saying oh well people up here don't actually have the day off but lucky some can still enjoy the misc while there work.
Last edited by 623058 on 23 December 2013 12:05am
gottago2,839 posts since 26 Aug 2004
London London
I've been keeping this leaflet for years waiting for an appropriate thread!

For such a largely forgotten event they actually held quite a big campaign for it which involved several high street shops. Never the less the whole thing was pretty baffling.



If the above isn't clear it says that there that the promises were to be printed off and bound once there were all collected and then sent to places where they would be put on public display. Presumably they were sent out to libraries and museums or something. Under that are the options that you actually had to pay for, first a "digital display" for £5 where "Your name and promise might be projected onto a statues, reflected in water or seen transformed in a virtual world" whatever that means. For £25 you could have your promise inscribed at a promise site in each region. God knows why anyone would go for any of the three options really! Has anyone actually ever seen any of these supposed public displays? Their descriptions are very vague and I wonder if in the end they could actually justify building whatever these things were.


One of the three forms you had to fill in, included just for the TV Forum geekery of having the ITV regions listed out with tick boxes by them! Bizarrely giving separate options for LWT and Carlton (London).


Examples of some of the god-awful promise ideas you could send in as well as a retro Teletext logo.


And as you can see numerous brands were on board for whatever reason (Metropol geekery: Barclays is the only one with the same logo!). The day of programming is described there as "A unique day of programming that will bring the campaign to a climax and reflect and define the spirit of the time." Ugh. And the writing on there is my mother's for a Richard and Judy competition! Very Happy

As for the day itself I remember CITV that morning coming from the same studio that the rest of the day came from featured the very first episode of the awful Digimon and then later that night, god knows how I remember this, they aired what I think was the very first Celebrity Millionaire with Carol Vorderman and Kirsty Young. I think the studio was very blue and had a few call centre staff dotted about.

It doesn't half strike me as being utterly pointless. There doesn't seem to be any particularly compelling reason to phone in although I suppose back then you couldn't really leave your mark online as we can today so perhaps the idea of getting something you thought of written down on paper and having it bound and sent to a library where it would sit untouched for 9 years before being disposed of when that library closed might have been quite exciting. No doubt there were a lot of broken promises that night.

I vaguely remember some telethon style begging film about a minibus carting elderly people round so I suppose the idea was to get people interested in volunteering as well as raising awareness for various good causes. Perhaps the only telethon designed to raise absolutely no money?
gottago2,839 posts since 26 Aug 2004
London London
I have no recollection of this but the website is archived so it was definitely a (strange, strange) thing:


Some absolutely magnificent moments on this page featuring the promises of various celebrities:


While most went for supporting charities and other good causes, others didn't quite get the gist of the campaign:

Alan Halsall (Tyrone in Corrie): I will keep my car tidy
Damon Hill: I will spend less time going round and round in circles
Louis Emerick (Brookside): I will not use the F word at Liverpool football matches
Westlife: We will pick up at least one piece of litter every day
Melanie Stace: I will shower with a friend to save water
Glenn Murphy - London's Burning: I will talk about the benefit of smoke alarms with everyone I meet
B*witched: We will put our spare change into envelopes provided on planes for charity