E4 New Look

RO

rob Founding member 30 October 2013 5:06pm

A new look for E4 from tomorrow:

Quote:

Channel 4 and 4Creative have devised what they call a ‘distinctive new on-air look for E4′.

The refresh of the brand is the first for the youth-aimed entertainment channel since 2007.

The new look will launch tomorrow to coincide with the return of US smash hit The Big Bang Theory and the debut of brand new comedy drama Drifters. Purple and the logo will remain part of the new era of E4 visually.

http://www.atvtoday.co.uk/p47330-e4/

VM

VMPhil 30 October 2013 5:10pm

Makes sense. The current era coincided with the launch of Skins, and now Skins has ended I guess it was time for a revamp.

:-(

A former member 30 October 2013 6:07pm

its been what six years?

BR

Brekkie 30 October 2013 7:07pm

January 2007 I think, so not far off 7 years which for a channel like E4 is quite a long time. Hopefully Film4 might get a freshen up sooner rather than later too - they've had the same idents since it went FTA.

JK

JK08 30 October 2013 7:18pm

Pictures and an ident here:
http://www.digitalspy.co.uk/tv/news/a527659/e4-gets-first-channel-refresh-in-6-years-first-ident-pictures-videos.html?utm_source=twt&utm_medium=snets&utm_campaign=twitter

TW

tweedledum 30 October 2013 7:21pm

I am not liking them. Especially the promo endboards, just seems so noughties somehow. I was expecting more, TBH

BR

Brekkie 30 October 2013 7:25pm

They do look rather crap and about ten years out of date. They might get away with it if they're somewhat "ironic", but E4 continuity isn't as good as it was at the moment. It's more of an annoyance now than an asset.

OS

omar's shotgun 30 October 2013 7:29pm

I think it suits the brand. It evokes a sense of student living.

M

M@ Founding member 30 October 2013 7:30pm

Hmm, it's not great is it. It's not even alright. It's bad.

Let's hope it's one of the E4 gang's little jokes.

VM

VMPhil 30 October 2013 7:36pm

omar's shotgun posted:

I think it suits the brand. It evokes a sense of student living.

A caravan site on the beach?

BR

Brekkie 30 October 2013 7:36pm

Hope so - is odd they release an ECP image where it's wrong.

JO

Jon 30 October 2013 7:41pm

To be fair considering the target audience, if they've created something Brekkie doesn't like they're probably onto a winner.

(October 2013)