Daybreak relaunch with Lorraine and Aled

They wont have changed the graphics to "add anything to the show", it will probably have been done to freshen up the show - maybe even split if off from Daybreak a little.

On the graphics front, personally they are awful and look like a powerpoint graphic.

Quick question about the Daybreak set, does it get took down daily for Loose Women, or is the Loose Women set built in the middle of the DB set? or are the sets on different ends of the studios?

I think its taken down daily.

Yes, there is a decent size set store next to Studio 3, where the Loose Women set spends the most of its time in pieces. However I think they do build it in front of the Daybreak set, moving only the set pieces such as the sofa, desks, staging etc.

Yes, there is a decent size set store next to Studio 3, where the Loose Women set spends the most of its time in pieces. However I think they do build it in front of the Daybreak set, moving only the set pieces such as the sofa, desks, staging etc.

The video wall / stage area and Lorraine set stay in and the loose women set is built in front of that. The Daybreak main area, news area and kitchen all go out to make room for the audience seating.

Daybreak braced for latest overhaul

9 October, 2013 | By Jake Kanter

ITV is preparing to give Daybreak another major overhaul as the breakfast programme’s ratings continue to falter.

Helen Warner, who was named as ITV’s director of daytime in May, has been conducting a review of the show over the past few weeks and met with staff this morning to share some of the changes under consideration.

The former Channel 4 daytime boss is keen to address continued audience dissatisfaction with Daybreak in a bid to win back viewers from BBC Breakfast, which has continued to perform well following its move to Salford last year.

Although Warner’s review is not complete, it has shown Daybreak’s set needs to be changed to connect more with viewers and the show’s general tone also needs to be examined.

It is thought Daybreak needs to feel more like an early morning breakfast show and soften its more generalist daytime style. Changes are expected to be made in spring 2014.

Daybreak has been tinkered with regularly since its disastrous launch in 2010 with Adrian Chiles and Christine Bleakley. The programme’s most recent overhaul at the beginning of September last year, introduced new presenting duo Aled Jones and Loraine Kelly, as well as changes to the look and tone of the show.

Broadcast understands that Warner was asked some “tough questions” during the 30-minute briefing this morning, which was attended by most staff and talent.

Although she recognised that changes are necessary, she emphasised that the programme has “improved greatly” over the past year, with better exclusives, star guests and human interest stories.

However, this has not contributed to a boost in ratings – in fact its audience has decreased by more than 10% year on year.

Daybreak ratings

Daybreak, which on weekdays from 6am-8.30am, has averaged 635,000 (16%) viewers since the start of September, compared with 718,000 (17%) during the same period last year.

In contrast BBC Breakfast has averaged 1.5m (35.4%) since September.

An ITV spokeswoman said: “Helen Warner has been in her role as ITV director of daytime for just over three months and is naturally looking at the whole of the daytime schedule. A review of Daybreak is a key part of this.”

Daybreak is produced by ITV Studios and is currently edited by Karl Newton, who took over from David Kermode last year.