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Daybreak relaunch with Lorraine and Aled

From 6am Monday (August 2012)

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VM
VMPhil
Andrew posted:
The main issue which nobody addresses isn't how to get viewers to tune into Daybreak, it is how to get them to tune out of Breakfast in the first place. Breakfast isn't even always that good, some bits of it is like the last 5 mins of a regional news programme, the business news is often 2 mins of Steph talking about a light consumer issue that is in today's papers, but at that time of the morning it seems nobody cares much and are happy with what they've got.

That's exactly my problem with breakfast TV. Breakfast is okay, but it could be a whole better. That's why I wanted Daybreak mark 1 to succeed - give us a good alternative to the BBC's stale format. Of course the problem is that ITV also hasn't given us a good format that works, and it's of course oriented for 'hassled mums' so I begrudgingly stick with Breakfast.

It's not like there's anything unique on radio breakfast at the moment either. It's a shame.
CA
Cando
Macalolo posted:
I have said it throughout the previous reincarnations of the show. All Daybreak needs is a simple, workable format of News, Weather, Sport and Travel Info . It's really not that hard, I always feel that ITV try gimmicks and as others have said tabloid graphic straps to introduce stories. It just isn't needed during the early hours of the morning.
So my solutions NEWS NEWS NEWS NEWS NEWS!


I think the problem is that the audience who wants that(the majority) have already switched to Breakfast/Sky. Losing the Newshour at first was also a stupid decision. As we have seen with the ITV News At Ten, when the audience loyalty is lost, it doesn't come back.

Macalolo posted:
Take a look at BBC Breakfasts regional news bulletins, five minutes in length,
plenty of news and travel. It's the essential information that people turn on there TV for in the mornings. ITV's region offering is absolute abysmal compared to the BBC's. It's no wonder that people turn over because the information is not there.


Good point, it isn't fancy but the regional news is important to a huge amount of viewers.

jamesrl posted:


So isn't it a pity Critique that the producers don't read this forum and get the message of how the viewers think the show should be shaped . It is worth pointing out that this is an open forum and nobody is forced to read the comments.


Falling into the trap of thinking that TV Forumers = the general public. Exclamation If that was true then Daybreak 1.0 would still be on the air.
CA
Cando
Andrew posted:
Breakfast isn't even always that good, some bits of it is like the last 5 mins of a regional news programme, but at that time of the morning it seems nobody cares much and are happy with what they've got .


The majority of people want the latest news, regional news , sport and weather. Which they can have in less than 20 mins on Breakfast. They add a light debate/consumer news/pre recorded interview to fill out the half hour and it's delivered by a strong professional team. That half hour is repeated by 5x until they switch to entertainment at 8.40.

There is no danger of Rylan or Richard Arnold popping up with their TOWIE exclusives or World Exclusive interviews with an 80's model who was just evicted from Celebrity Big Brother Rolling Eyes

Andrew posted:
the business news is often 2 mins of Steph talking about a light consumer issue .

Depends on when you watch as Breakfast aims at different audiences profiles at different times. The business news at 6.20 changes to consumer news at 8.20. People who work in 'the city' or are interested in the stock market are unlikely to be watching telly after 7.30
Last edited by Cando on 23 September 2013 7:46pm
GM
Gary McEwan
For me Daybreak is all about getting the main headlines, local news and travel before I'm out the door at 07.30, and Daybreak does that perfectly for me...
TW
tweedledum
Gary McEwan posted:
For me Daybreak is all about getting the main headlines, local news and travel before I'm out the door at 07.30, and Daybreak does that perfectly for me...


Exactly what it delivers for me too. Although being honest, I do wish the Local News was increased in length - but all in all it doesnt bother me.
GM
Gary McEwan
tweedledum posted:
Gary McEwan posted:
For me Daybreak is all about getting the main headlines, local news and travel before I'm out the door at 07.30, and Daybreak does that perfectly for me...


Exactly what it delivers for me too. Although being honest, I do wish the Local News was increased in length - but all in all it doesnt bother me.


Yeah I think they were longer when it was GMTV IIRC...
CA
Cando
Gary McEwan posted:
For me Daybreak is all about getting the main headlines, local news and travel before I'm out the door at 07.30, and Daybreak does that perfectly for me...


But that wasn't always the case you have to admit that. Given the complaints about the quality of the regional news for many it still isn't good enough.

Like The ITV News at Ten, If you abandon your audience, they aren't going to magically return when you return to your old format. Loyalty is everything for news audiences.
Last edited by Cando on 23 September 2013 8:18pm
GM
Gary McEwan
Cando posted:
Gary McEwan posted:
For me Daybreak is all about getting the main headlines, local news and travel before I'm out the door at 07.30, and Daybreak does that perfectly for me...


But that wasn't always the case you have to admit that. Given the complaints about the quality of the regional news for many it still isn't good enough.

Like The ITV News at Ten, If you abandon your audience, they aren't going to magically return when you return to your old format.


Well us here in STV land didn't have a choice, we had to put up with Macmillan Media for years, which was a whole lot worse than what STV put out for the regional news. England and Wales were lucky they never got to experience the badness from Macmillan...
RI
Rijowhi
Aren't the Daybreak bulletins going sub-Regional as per other bulletins (at least in England/Wales)? If so, that should make the Bulletins a little better...the BBC's are naff too to be honest. It could be something that the new Local TV stations could build an audience from...maybe.
CF
CatsFast101
JTCameron29 posted:
I think ITV need to create a really high quality breakfast programme, which viewers can relate to and want to watch. I do think that in order to create this, Daybreak should be axed. It has a poor and negative reputation, so matter how much effort is put into improving the show, it will fail.

GMTV's content may not have been the best and strongest, it did however have the 'warmth' that is needed in that time of the morning, through its presenters and studio. Especially growing up as I was going to school, I felt that I could relate and take to Kate and Ben, and Andrew and Emma more than Lorraine and Aled due to their strong relationships, and their individual personalities. It was little things that added to the warmth, such as Penny and Fiona's jokes. All of the presenters were positive and bright whilst presenting, which Aled and Ranvir are not as much. Ranvir is so abrupt whilst interviewing guests of all types, she dominates the interviews. Aled has a lack of character, which leads to the lack of warmth, which is off putting to watch. But it is definitely the content in this instance that leads to the decline of viewing figures.

Eamonn can definitely add to warmth, presenting alongside the correct person. He also has the capabilities to deal with strong news stories, and lighter affairs, meaning he is more than capable for the job. It just depends if the public want the return of him?


I've got to agree to some extent. We all seem to blame content but I think a lot of the GMTV team were very friendly and that helped. People want good friendly presenters who can read an autocue and interview. Fiona, Eamonn, Penny, Andrea, Claire, Ben, Andrea, Kate all had that. Matt is probably the closest to that, Lorraine was never really part of that GMTV family to much as she was kept seperate to the main show. Kate has now been through so many relaunches and presenting line ups she's comes across as the spare part now, a part of the furniture no one really likes but no one can be bothered to shift either.

Daybreak's ruined, I don't even want to try to think what can be done to turn it around!
RI
Rijowhi
[quote="Sierra Oscar" pid="889059"]
JTCameron29 posted:

Daybreak's ruined, I don't even want to try to think what can be done to turn it around!


I'm not sure it can be turned around...the name is tarnished. Breakfast TV is so weak on all the channels, with Daybreak being the absolute pits.
WH
Whataday Founding member
Sierra Oscar posted:
Daybreak's ruined, I don't even want to try to think what can be done to turn it around!


It's a dead duck, and in my opinion the only thing that can change it is a full rebrand back to GMTV, complete with 'Welcome Home' campaign and some of the old faces back (I'm thinking Penny Smith/Ben Shepherd/Andrew Castle).

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