HO
I quite like the idea of it being 'with Chris and Kate' - helps Americans used to the Anderson Coopers, Brian Williams and Matt Lauers familiarise themselves with the hosts and identify with them, without it seeming as formal as Today or GMA.
But the logo is not only messy (for something remarkably simple) but I don't think is warm or welcoming at all. That said, Morning Joe has just added blue to a fair bit of its onscreen branding, and I'm not a fan. Brown + blue, again, isn't warm and welcoming.
But the logo is not only messy (for something remarkably simple) but I don't think is warm or welcoming at all. That said, Morning Joe has just added blue to a fair bit of its onscreen branding, and I'm not a fan. Brown + blue, again, isn't warm and welcoming.

