The Newsroom

ITV News 2013 Rebrand

Open from 6am Monday (January 2013)

This site closed in March 2021 and is now a read-only archive
MO
Moz
Love those titles. Proper News at Ten like.
WW
WW Update
I love just about everything about the new look: the title graphics, the music, and the set (although the backdrop is probably the weakest part of the very elegant and modern set).
Last edited by WW Update on 14 January 2013 5:12pm
KN
knack


And the girl in the classroom is obviously not British footage either, or she'd be wearing a uniform.



Not true at all, there are schools in the UK that don't have uniforms.


I know that, but the vast majority do have uniforms. If I wanted an illustrative image about education in Britain I wouldn't choose a girl sitting in school in a pink T-shirt. My point is that they should have put more care into sourcing the images, rather than banging a few keywords into Getty which appears to be what they've done. I'm surprised they didn't have them commissioned or just use their own library footage.


I agree - it's strange that they have gone to so much effort with this top to bottom rebrand and then got lazy with the images in the titles. The thing is, even if they had commissioned a set they would be equally as irrelevant and I think that's the main problem. I like the style of the titles but using images related to the news stories would have made them even better.
CC
Cross Channel


And the girl in the classroom is obviously not British footage either, or she'd be wearing a uniform.



Not true at all, there are schools in the UK that don't have uniforms.


I know that, but the vast majority do have uniforms. If I wanted an illustrative image about education in Britain I wouldn't choose a girl sitting in school in a pink T-shirt. My point is that they should have put more care into sourcing the images, rather than banging a few keywords into Getty which appears to be what they've done. I'm surprised they didn't have them commissioned or just use their own library footage.


Also spotted Dermot from Sky News on one of the screens in the titles. Laughing Not an issue though, I still love em
WH
Whataday Founding member
knack posted:


And the girl in the classroom is obviously not British footage either, or she'd be wearing a uniform.



Not true at all, there are schools in the UK that don't have uniforms.


I know that, but the vast majority do have uniforms. If I wanted an illustrative image about education in Britain I wouldn't choose a girl sitting in school in a pink T-shirt. My point is that they should have put more care into sourcing the images, rather than banging a few keywords into Getty which appears to be what they've done. I'm surprised they didn't have them commissioned or just use their own library footage.


I agree - it's strange that they have gone to so much effort with this top to bottom rebrand and then got lazy with the images in the titles. The thing is, even if they had commissioned a set they would be equally as irrelevant and I think that's the main problem. I like the style of the titles but using images related to the news stories would have made them even better.


The titles were very much done on a budget, so I guess we should be grateful that their implementation was so stylish and clean, even if some of the images used are library.
RT
rts Founding member
Have to say I'm not sure about the idents (personal taste, they're very "ITV") but I think they've done a cracking job on the news. Wasn't expecting such an extensive change.
SB
ScreenBrands
Also noticed on the website that "West News" is now "Westcountry (E)"


Yes, it is all a bit confusing. What used to be referred to as the "West" part of the region (formally HTV West) is now called "West Country (East)" and what was referred to as the "Westcountry" part of the region (formally Westcountry) is now called West Country (West). All of these "East" and "West" sub region references will mean nothing to the average viewer who doesn't know that ITV News West Country covers from Cornwall all the way up to South Gloucestershire.

Having said that I really do like this rebrand! Very Happy

Here are the opening titles from this lunchtime's ITV News West Country (East version) Wink

RD
RDJ
Central's teaser during the last ad break of the chase just now just advertised Central Tonight at 6pm on ITV on its Aston.

A mistake I presume?
JA
JAS84
ITN website hasn't been updated, http://corporate.itn.co.uk is still displaying an ITV1 and green ITV2 logo.
DK
DanielK
They've updated the picture behind the tabs to the new London set.
DT
DTV
I take it Dave Hewson did the music.

I love everything about this new look. The Set is modern and doesn't actually look CSO. The Music is lovely and modern and you would instantly know - ITV.
VM
VMPhil
Here we go...

Well, here in Granada, Lucy has just said "Granada Reports" with no mention of ITV News.

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