Channel 4 Christmas Ident

Pssst! Channel 4 have finally joined the festive fun. They just introduced Elf with a Snowman themed ident. Lovely stuff!

Love it! Well done Channel 4

Bleedin hell. It only took 8 years!!

Tis very nice.. though I don't really like the music if I'm honest.

Have they only used this for Elf or is this being used regularly?

At 10pm they used the regular Diner ident so it doesn't look like full christmas pres has taken effect

I do love that new christmas ident though, hope they do end up using it more.

I assume they'll only use it for Christmas related programmes, which makes perfect sense

That is the route I've always felt channels should go - just use it for Christmas shows in the run up to Christmas, then perhaps full time for Christmas Eve through to Boxing Day.

Do BBC One, BBC Two and ITV[1] show much Christmas programming prior to Christmas Eve/the weekend before?

ITV certainly show most their "Christmas" output in the weeks leading up to Christmas rather than over the period itself, and of course BBC1 and BBC2 show a few things. Even if it's just the odd show though no harm in the ident just being used periodically in the run up to Christmas.

ITV1 and Channel 4 really pushing the boat out with Christmas idents this year? Wow.

Absolutely lovely.

One of the best Christmas idents I've seen in years. For those of us who grew up in the 1980s, there is something magical about the snowman.