New Look BBC NEWS Mocks

The countdown font didn't look like Helvetica to me ... more like an italic version of DIN. If it were Helvetica, the sevens would have a curvy stem to them.

MrToms is indeed correct, it isn't helvetica. I'm guessing more the old crimewatch font, can't remember it's name, or DIN. Most likely a sheared DIN

the font is not DIN, but AvantGarde.

I dont mind admitting when I am wrong or mistaken. the font is Avant Garde Medium...

And because of that, I am re-working my mocks to use avant garde Apologise to anyone I have mis-informed and thanx for the tips guys!

How did I not spot it was AvantGarde? I use that font everywhere (except my website)!

Now that the New Look is Live, here is a video mock of what a new look ident could look like!

Please Right Click and Save As...

I can see a lot of effort has gone into these mocks, but I have to say YUCK.

They are well thought out and presented but the scheme is horrible. I know the titles need changing but I hope the BBC don't go the Daytime route. They could just alter the titles they have - changing the cream to white as has been suggested.

It just all seems to clash to me and doesn't look newsy.

I thought that was quite a good stab... but it seems clear that that colour scheme will make BBC News look like a colder product.

Eliminating the beige from the set has already accomplished half of that job.

I would like to point out again, that although the BBC World set is using much the same colour scheme as the new BBC One set, no-one's complaining about the colour of the titles for BBC World News being inconsistent. They're still red/yellow/beige whatever and I don't see anyone complaining about BBC World News.

Perhaps the titles will not be changing !

And here is a News 24 Ident in a similar style, but different using red as a main colour rather than white...
Right Click Here and Save As...

Oh yes, i like it very much. The one of Huw Edwards and the titles are very good too. Especially the reavmped music.

Martin Anderson does it again ! Not bad at all with the News 24 mock as a first go. Like you bringing back the original World News theme.

I think that the live action shots intercut between the graphics would get tiring if they stayed the same however.

One idea would be to vary them for each hour of the day much like the new countdown.

If anyone is not sure what AvantGarde looks like have a look at my logo, thats the font I use.

http://www.dazecoop.co.uk/tvforum/bail-sig.gif

A nice font, work better if its compressed (not so much of a gap between letters)