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Speaking of music, it seems like the music in the video below is from Sky UK's library. I heard similar music from one of Sky News Australia's promos uploaded by Morpium.
Box Of Toys Audio have been chosen to compose the theme music for SNA,
http://www.skynewsarabia.com/2012/02/sky-news-arabia-awards-musical-suite-contract/?lang=en
Quote:
Sky News Arabia, the 24 hour Arabic language multi-platform breaking news service launching in Spring 2012, has awarded its musical suite contract to Box of Toys Audio. As well as providing the main title music for the channel, the creative sound company will also supply the full music brand range for Sky News Arabia.
Eight companies, including composers from Dubai, Beirut and London were briefed to participate in the bid. London based Box of Toys’ original composition best captured the vibrant, contemporary and interactive feel of the channel.
Habib Feghali, Head of Creative, Sky News Arabia, said: “Our aim was always to create a contemporary, young and global sound, which at the same time, speaks to a regional audience – we feel this has been successfully captured with this music.”
Ben Laver, Co CEO and composer, Box of Toys Audio, said: ”We are thrilled to be given the opportunity to craft Sky News Arabia’s sonic identity. As a progressive, multi-platform news experience, Sky News Arabia inspired a contemporary take on a classic vehicle. We layered modern elements against a bold orchestral composition whilst subtly introducing traditional Arab instruments to mark the cultural heart of the channel.”
The musical branding of the channel will reflect Sky News Arabia’s fast, bold, and dynamic style for delivering the best live coverage for news as it happens across the Middle East and North Africa and further afield.
Eight companies, including composers from Dubai, Beirut and London were briefed to participate in the bid. London based Box of Toys’ original composition best captured the vibrant, contemporary and interactive feel of the channel.
Habib Feghali, Head of Creative, Sky News Arabia, said: “Our aim was always to create a contemporary, young and global sound, which at the same time, speaks to a regional audience – we feel this has been successfully captured with this music.”
Ben Laver, Co CEO and composer, Box of Toys Audio, said: ”We are thrilled to be given the opportunity to craft Sky News Arabia’s sonic identity. As a progressive, multi-platform news experience, Sky News Arabia inspired a contemporary take on a classic vehicle. We layered modern elements against a bold orchestral composition whilst subtly introducing traditional Arab instruments to mark the cultural heart of the channel.”
The musical branding of the channel will reflect Sky News Arabia’s fast, bold, and dynamic style for delivering the best live coverage for news as it happens across the Middle East and North Africa and further afield.
http://www.skynewsarabia.com/2012/02/sky-news-arabia-awards-musical-suite-contract/?lang=en
Speaking of music, it seems like the music in the video below is from Sky UK's library. I heard similar music from one of Sky News Australia's promos uploaded by Morpium.
