Looks to me like a move to get the Virgin brand off the channel quickly, keep it running much the same in the short term and then perhaps use the channel/Freeview slot for something more worthwhile when they've reviewed the "Living TV Group" operation? Let's face it, Virgin 1 only exists because of that big hoo-ha with Sky a few years back and they decided they wanted to take Sky on with an equiavlent of Sky 1, wasn't Setanta Sports News part of that too?
Its weird how the two existing Virgin-branded television channels will be replaced within just a few days.
The owners of the French Virgin channel, Virgin 17, have announced that it will be renamed on September 1. An now it has been announced that the British Virgin channel will be renamed on September 3, just two days later.
Its weird how the two existing Virgin-branded television channels will be replaced within just a few days.
The owners of the French Virgin channel, Virgin 17, have announced that it will be renamed on September 1. An now it has been announced that the British Virgin channel will be renamed on September 3, just two days later.