BC
Yeah I know what you mean, probably because of the curves they've added to the 'y'.
Blake Connolly
Founding member
Reminds me of the National Lottery font for some reason.
Yeah I know what you mean, probably because of the curves they've added to the 'y'.
SK
skyfan
It looks like a lowercase version of the "Sky Sports Font".
The "Sky Sports Font" is a slight variation of the "Sky Font"
The "Sky Sports Font" is a slight variation of the "Sky Font"
CH
I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.
http://static.rainforestrescue.sky.com/skyrainforest//images/sky-rainforest-logo.gif
That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.
Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.
Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.
JA
I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?
jay
Founding member
http://static.rainforestrescue.sky.com/skyrainforest//images/sky-rainforest-logo.gif
That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.
Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
That looks pretty much what I was expecting given that the marketing spiel specifically mentioned the "s". Not surprised it's quite a subtle change, though it does seem a little bit of a waste of money! It looks a little less slick than the old one, but as a result it does look a bit "friendlier", I suppose. Time will tell how bothered they are about updating the logo in all the places it appears.
Makes me think we are even less likely to see the corporate logo gracing the Sky News logo any time soon. Would lack a certain authority, perhaps...
I think the current trend for rounded, childish, lowercase logos is a bit silly. If it was Mothercare or something then I could understand the need for such a logo, but this is SKY we're talking about. Not that I'm really bothered about Sky though. It's their funeral, I guess.
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?
CH
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
Last edited by Chie on 22 October 2009 3:10am
MD
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Biggest over-reaction ever? It's virtually the same! How is it their funeral?!?
Because it devalues the brand.
And that wasn't an over-reaction.
Certainly not the 'biggest over-reaction evar!!!' anyway.
http://assets.wwf.org.uk/img/sky_rr_logo_240_9845.jpg
But mothercare is pretty much the feel they are going for. Trusted and friendly, as opposed to future, technological.
Last edited by mdtauk on 22 October 2009 4:40am