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BBC Two Rebrand and Onwards

Ident refresh 17/06/09 @ 6pm + a couple retired (Page 129) (February 2007)

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DE
denton
Paul Clark posted:
And just as I say that, a new one shows up!

An art gallery this time. Again, footage looks amateur, but that's probably deliberate.

http://www.duke1401.myby.co.uk/BBCTWO-IDENT-TAGGING3-08-9MAY.flv


The symbol you have there is 'Tagging Gallery' (or 'Stencil Gallery', depending on who you talk to).

And if you were watching the day before, you'd have seen another one too.
R2
r2ro
Paul Clark posted:
And just as I say that, a new one shows up!

An art gallery this time. Again, footage looks amateur, but that's probably deliberate.

http://www.duke1401.myby.co.uk/BBCTWO-IDENT-TAGGING3-08-9MAY.flv


That's not too bad compared to the other tagging ones. I'm still not a big fan of this tagging branding as it seems a fairly weak concept and they aren't really that well produced (although the jerky camerawork in football is probably used for effect).

I wonder when the next regular ident will be launched as we haven't had any full time, non special themed additions since the current set.
GS
Gavin Scott Founding member
r2ro posted:
I'm still not a big fan of this tagging branding as it seems a fairly weak concept and they aren't really that well produced (although the jerky camerawork in football is probably used for effect).


Well precisely - its supposed to look like some user-generated escapades shot through a mini DV cam.

Genuine user-generated content is dreadful enough without watching broadcast professionals "simulate" it. Broadcasters should raise standards of film making, not stoop to the newest common denominator.

Give me expensive looking and well shot idents any day - even if that means listening to the uninformed moan about costs.
JO
Jonny
As many have said, the 'Window on the World' concept had potential but some of the regular and special idents are lacking in quality and imagination.

Some idents, such as Zoetrope and Mirror, look as though a lot of thought was put into their design and production. I do not think it is a coincidence that these two idents contain lots of detail and have not tired yet, imo.

However, some look as though they were churned out in an afternoon; Tent and Sunroof for example. Yes, you would expect an opening sunroof to reveal a lovely blue sky, but this is BBC Two, the idents are supposed to surprise and intrigue viewers. These two are too predictable and have tired very quickly.

Then there are the special idents. Again, some obviously had high production values. Heroes, Thursdays, Christmas and Electric Proms were excellently produced. But some look as though a bright spark came up with an idea then forgot to add a bit more creative flair.

The latest 'Back to Nature' idents are case in point. You would expect the 2 to interact with its surroundings, have the river crashing through it, branches dropping down to reveal it, etc etc. Simply panning out to reveal it is unimaginative, predictable and boring.

It is a shame that it's likely the true potential of this concept won't be utilised and BBC Two will happily trundle along until their time is up.

*steps off soapbox*
LO
looknorth
I am not a big fan of thr window line at all. However theres something about origional mirror which I like and its my favorite ident of the pack by far. I dont know why-I think its the only ident of the pack which has some origionality.
DB
dbl
another Endboard...
http://img230.imageshack.us/img230/3900/cap00002pz5.jpg
CO
Connews
When does Mock the Week return? Indeed, was it commissioned? I hope it will be back in the Thursday 10pm after The Graham Norton Show finishes if it is coming back! Normally around that time in previous series, apart from last year when they had a longer episode run at the earlier time of 9pm. I miss it dearly!
CY
cylon6
looknorth posted:
I am not a big fan of thr window line at all. However theres something about origional mirror which I like and its my favorite ident of the pack by far. I dont know why-I think its the only ident of the pack which has some origionality.


Why is it taking so long for new idents to come along? If anything the endboards have been more creative lately. I think they should be looking at different graphic design companies to come up with some new idents not just Red Bee. BBC2 used to be famous for its creative idents and now it's just a shadow of its former self.
:-(
A former member
cylon6 posted:
"BBC2 used to be famous for its creative idents and now it's just a shadow of its former self."


Its former self as a shadow...

http://thetvroom.com/images-pool/017/main-b-12.jpg

Wink

Image from The TV Room
JO
Joe
Well I lol-ed.
PC
Paul Clark
I don't know why someone didn't think of that sooner! Laughing
CY
cylon6
Just bring back the old idents and mix it with the new ones say I!

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