AN
Here is a mock that I've been working on since I heard about the BBC's new teen service, Switch. I thought that I'd put together a few things to show you how I want the segment to be branded; click for the larger images.
First of all, here is the logo. I went for a boxed 'switch', but it is still readable. I have done this against three different background colours - red, blue and pink.


Then, I moved onto this 'coming up' screen, which I wanted to do a little differently. I'm a huge fan of Channel 4's menu idea, so I thought that I'd recreate this but in a horizontal way. As the announcer moves through what's coming up, the screen would slide along and the relevant image would be focused; and I thought that I'd throw in some images to make it look nicer ( :
And finally, I've designed a trailer endboard, which was a little difficult to do. As I wanted to make the Switch brand almost totally independent from BBC Two, I knew that somewhere on the endboard, the channel name would have to be mentioned. So, I shoddily put in the Two box in the corner, which I really dislike, but it is smaller than it is on BBC Two's usual endboards. However, I've replicated the overlay endboard though, as I feel it works with the logo.
Whoops, I've just noticed a mistake on that! It says Sunday, when it should be Saturday. Sorry to anyone who's upset by it xP
First of all, here is the logo. I went for a boxed 'switch', but it is still readable. I have done this against three different background colours - red, blue and pink.
Then, I moved onto this 'coming up' screen, which I wanted to do a little differently. I'm a huge fan of Channel 4's menu idea, so I thought that I'd recreate this but in a horizontal way. As the announcer moves through what's coming up, the screen would slide along and the relevant image would be focused; and I thought that I'd throw in some images to make it look nicer ( :
And finally, I've designed a trailer endboard, which was a little difficult to do. As I wanted to make the Switch brand almost totally independent from BBC Two, I knew that somewhere on the endboard, the channel name would have to be mentioned. So, I shoddily put in the Two box in the corner, which I really dislike, but it is smaller than it is on BBC Two's usual endboards. However, I've replicated the overlay endboard though, as I feel it works with the logo.
Whoops, I've just noticed a mistake on that! It says Sunday, when it should be Saturday. Sorry to anyone who's upset by it xP
