SC
Some news about UTV Live's ratings:
Quote:
UTV LIVE ENJOYS DRAMATIC RISE IN AUDIENCE
UTV Live is enjoying a dramatic rise in audience figures thanks to the remodelling of the programme in late August.
UTV Live, which is broadcast each weekday between 5.30pm and 6.00pm has shown audience growth of 21% in volume terms for September and October 2006, compared to the same period in 2005. And for the same period, the volume growth for BBC1 Northern Ireland was just 7%.
Michael Wilson, Head of Television at UTV, said: “UTV Live is regional programming at its best! I am delighted with the dramatic increase in audience over the past two months and huge congratulations go to everyone involved. It really does show how much our viewers appreciate the work that’s gone into the redesigning of the programme.”
This improvement rolled into October with UTV Live at 5.30pm delivering an average of 85,000 viewers with an audience share of 22.4%. This is against a network average in this timeslot of 10.2%. And UTV Live at Six has also shown an increase in October 2006 to 36.9%, compared with 35.7% in October 2005.
This performance completely bucks the trend of all other ITV regions (which have broadcast network programming) and against its competitors, UTV took year-on-year share from Channel 5 and multi-channel. Demographically, the largest growth in viewers has come from ABC1 adults and men.
UTV Live, weekdays at 5.30pm on UTV.
UTV Live is enjoying a dramatic rise in audience figures thanks to the remodelling of the programme in late August.
UTV Live, which is broadcast each weekday between 5.30pm and 6.00pm has shown audience growth of 21% in volume terms for September and October 2006, compared to the same period in 2005. And for the same period, the volume growth for BBC1 Northern Ireland was just 7%.
Michael Wilson, Head of Television at UTV, said: “UTV Live is regional programming at its best! I am delighted with the dramatic increase in audience over the past two months and huge congratulations go to everyone involved. It really does show how much our viewers appreciate the work that’s gone into the redesigning of the programme.”
This improvement rolled into October with UTV Live at 5.30pm delivering an average of 85,000 viewers with an audience share of 22.4%. This is against a network average in this timeslot of 10.2%. And UTV Live at Six has also shown an increase in October 2006 to 36.9%, compared with 35.7% in October 2005.
This performance completely bucks the trend of all other ITV regions (which have broadcast network programming) and against its competitors, UTV took year-on-year share from Channel 5 and multi-channel. Demographically, the largest growth in viewers has come from ABC1 adults and men.
UTV Live, weekdays at 5.30pm on UTV.