Livingtv

At the moment Livingtv has a very strong brand to go along with it's strong programming. I just feel that it needs a slight refresh to keep it looking good.

So i've developed these, a sample ident, repositioned DOG, a new "Next" bug to replace the blocky current one and a promo slide.

http://www.mromega.co.uk/images/livingtv_ident.jpg
Livings current look is 100% CGI so for this reason i'm inclined to use a real life image and I think Living's signature purple looks really good against a monochrome background.

http://www.mromega.co.uk/images/livingtv_promo.jpg
http://www.mromega.co.uk/images/livingtv_dog.jpg
http://www.mromega.co.uk/images/livingtv_next.jpg

** EDIT: DOG changed to 50% opacity **

They're great. They would look superb on TV.
Any chance on ECPs and maybe break-bumpers?

4/4

Gorgeous! I like the current logo, so I'm glad you kept it but I think their overall graphics apart from that are terrible so I think this would be a nice style for them. Would like to see LivingTV+1 and LivingTV2 ones as well.

Two ECP's...

One for normal programming...
http://www.mromega.co.uk/images/livingtv_ecp1.jpg
and one for Most Haunted...
http://www.mromega.co.uk/images/livingtv_ecp2.jpg

Why should Most Haunted have an ECP all to itself?

It's Livingtv's most popular programme and they do like to promote it.

I quite like it, it's very classy, however I would make the DOG transparent because it may burn on plasma screens.

I agree with DBL about the DOG, but apart from that it's lovely.
I've not got any major criticisms with the mocks, just let it naturally expand using the high standards that you can produce.

It's nice to see some quality brought back to these declining forums.

great colour use and text.

very good overall

I like them - very good. I also like the idea of the DOG being Bottom-Right, it would be unique for a UK channel.

I moan first, so I leave the best comments till last. No DOG, they're annoying.

But I love the ribbonny-wateryfally-type-thing, very stylish, plus, loving the 'Next' strap. Very nice, 4/5.

Brilliant. Nice to see a great mock on here for a change.