DU
The problem with virtual studios is that they invariably look crap. The caps look so 'european'...if it was used for a german station national news I would not be surprised. I assume they've spent their million quid on more than a few buckets of green paint, a new desk and a computer to run the CSO. Of course the biggest problems with the ITVNC are not the studio:
A decidedly downmarket news agenda
"30 minute bulletins" about 36 times a day, no live news overnight (rather than rolling news)
Simulcasting ITV1 news, making them a no go area for breaking news
Therefore starting their on the hour news late after 8 minute ad breaks, which just loses viewers and credibility.
Very rarely dropping ad breaks, even at times of major moving news stories
Being used as an occassional spare sports channel by ITV.
Single-headed bulletins, presented by monkeys.
If any of these improve it will be a step in the right direction, but this is ITV, so I'm not holding my breath.
If any of these improve it will be a step in the right direction, but this is ITV, so I'm not holding my breath.