BBC Select to return as a brand

'Masterbrand' is how the BBC actually refers to the BBC Blocks.

Maybe I’m just being weird but it’s a horrible phrase... it makes sense but it just seems too technical for what it is.

But no the reason I doubted the article is the comment from Deejay, not the use of that word in isolation.

It is a bit Orwellian sounding! Just added to the thread for information really.

I wonder if the BBC Select logo is so homemade looking because it’s an arms-length thing from the BBC itself? On the branding intranet site I couldn’t find any reference to it at all, only domestic brands like BBC One et al and the blocks themselves. I wonder whether those responsible for the brand didn’t have access to the BBC intranet and maybe didn’t simply have the artwork (or the knowledge, or both) to start with, so made their own?

All I'm saying is you can't download the EPS of the logo from a public site any more and look what happens...

Select isn't the only BBC brand with a poor logo...

That isn't even their actual logo:

...and even then, it's not using the right version of the blocks.

They’re using both logos. The box one is the newest one and is what they’re using online. The old one still appears in some places but primarily in physical spaces.

How wierd. The 'new' one looks like it's been made in a matter of minutes.

Whereas the 'old' one looks very stylish on the walls of TVC

The "rogue" BBC blocks have surfaced again, this time in Australia:

Oh, my. Is this a new BBC blocks logo? Has the BBC switched their main logo from GillSans to their own Reith Sans typeface? pic.twitter.com/Q3qCDlGjs4

— 🟣 James Cridland (@JamesCridland) March 22, 2021

I suspected this was going to happen, soon this new logo will replace the current BBC logo as well.......

They are at least being consistent...