If ITV wanted to give GMB numbers a bit of a boost, then they should throw a little bit of extra cash to ITN to create a lead in news bulletin. Really hard to go from cold start vs Breakfast following news. Breakfast so far ahead at 6am.
The other benefit Breakfast has, I think, is that it’s on 7 days a week so people who only tend to watch on the weekend, when they can watch on a week day, will go with what they know and pick Breakfast.
Making GMB run over the weekend would give it a boost and get people used to watching ITV at that time.
The other benefit Breakfast has, I think, is that it’s on 7 days a week so people who only tend to watch on the weekend, when they can watch on a week day, will go with what they know and pick Breakfast.
Making GMB run over the weekend would give it a boost and get people used to watching ITV at that time.
Good Morning Britain 7 days a week would be great, I’m sure they could move CITV to ITV2 if they really wanted or just keep it on the CITV Channel.
If ITV wanted to give GMB numbers a bit of a boost, then they should throw a little bit of extra cash to ITN to create a lead in news bulletin. Really hard to go from cold start vs Breakfast following news. Breakfast so far ahead at 6am.
I don't think that would make much difference - it always seemed a bit odd when they had the Morning News before GMTV, because you had that and then GMTV pretty much repeating what you'd just heard. And given what we now have on daytime ITV I'm not sure we desperately need another half hour of people talking about the news, that's what we have pretty much non-stop from 6am to 2pm.
I think the lead-in for a show at 6am is pretty tiny. Maybe not so much at the moment but most people getting up before 6am aren't doing that to watch TV for any great length of time, they're doing it because they have to and only have a short amount of time to sit in front of the TV. There's more churn at breakfast time than at any other time in the day and people are tuning in and switching off throughout, hardly anyone watches the whole thing. Another reason why I can't understand GMB happily talking non-stop for fifteen minutes plus.
Clearly if ITV wanted to have an Early Morning News bulletin, they would have done it by now. It's likely not cost effective, same reason I imagine why they don't have GMB on at the weekends, BBC Breakfast comes out of the news budget whereas GMB comes out of the daytime budget.
ITV have had an early morning bulletin since last year as the first half hour of GMB - would be absolutely dumb to introduce one at 5.30am as well. ITV aren't too concerned about how the 6-7am hour rates - it's 7-9am that is important.
And if they were going to have GMB at weekends they would have done it when they were riding high during the Piers years. Now I think they will have enough on their plate working out what to do with weekdays.
Maybe Piers hid it well but some of the journalism on the show is shocking. Presenters seem to think they are experts at running the country. One of my pet hate is starting questions to interviewees with ‘people are saying’. Which people???
Would make more sense to start GMB at 0545 if they were that bothered about the 0600 junction.
The ITV Breakfast franchise broadcast is from 6am only. Would STV agree to be taken off air at 5:45am for this?
Like has been said already, 6-7am is not whats important to ITV. Its after 7am. Not worth the hassle coming to an agreement with STV for a time slot that's not that important.
