Oddly enough after the recent news about Simon Mayo moving to GHR I was thinking about how it's odd how a lot of the rest of the country will get him back on FM, but not London. The same with the Hits network - Bauers other big brands Kiss, Magic and Absolute are there, but not Hits and GHR. Presumably its a lot more difficult to market to ad sales, other stations in the past have had issues with no or poor coverage in London.
It makes sense and its the same as happened in the West Midlands where GHR replaced Absolute on FM when it launched (which was effectively by swapping formats with Free 80s). However i do wonder how a fairly northern-based station will go down in London, Simon Mayo will help that but I can't see their Breakfast presenter getting a big following.
Presumably they won't need local programme opt outs for London as that frequency hasn't had any for many years. I assume it still has local news and travel and will keep those like the West Mids one did
As Ofcom says, it doesn't narrow the choice of listening... however it doesn't broaden it either
Last edited by Inspector Sands on 10 February 2021 12:05pm - 2 times in total