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Super Bowl 2021

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TI
TIGHazard
Noticed this in this SVG article.

https://www.sportsvideo.org/2021/02/04/super-bowl-lv-nfl-films-ready-to-deliver-big-game-around-the-globe-despite-pandemic-challenges/

Quote:


“There’s actually a greater need for the world feed this year since there is a reduced international presence onsite because of COVID travel restrictions and quarantine guidelines,” says Lombardi. “For the first time, we’re providing additional iso feeds — an all-22 and a beauty shot — along with our dirty-game broadcast to Europe, Asia, North America for [rightsholders] to supplement their own productions. Those are things that they would have access to in the compound, but, since they’re not here, we are providing it to them.”

This year, the SBLV world feed will be delivered to more than 50 partners broadcasting in more than 190 countries and territories and in 25-plus languages. Australia, Japan, Mexico, and UK will have representation onsite at Raymond James Stadium.

Seven rightsholders are physically broadcasting from Raymond James Stadium this year. Four trucks are onsite — vs. 12 last year — housing Fox Sports Mexico, ESPN International (Latin America and Australia) operations. Meanwhile, TUDN-Mexico, NHK, Sky Sports, and Seven Australia are using LiveU and TVU IP-based transmission systems to send signals back home over the open internet for their respective Super Bowl broadcasts.

HE
headliner101
For the UK broadcasts, have there been Super Bowl-calibre ads? It does seem more people watch it for the ads than the game itself so if that is the case, the UK broadcaster (or any other national broadcaster) cutting the ads off makes for dull viewing.
RD
rdd Founding member
No, not really. It’s an interesting one which causes consternation in Canada because that country’s simultaneous substitution rules lead to Canadians missing the ads (the rules were suspended for a while for the Super Bowl only, until CTV took the regulator to court and won).

Sky have moved their Sky Sports Mix simulcast of the Super Bowl to Sky One this year incidentally.
TI
TIGHazard
Are the BBC using BT Sports studio for the Super Bowl?
UK
UKnews
Are the BBC using BT Sports studio for the Super Bowl?

Yes, just as they do every week, but tonight they’ve got the big studio. They also used it for one of the regular season shows.
HE
headliner101
rdd posted:
No, not really. It’s an interesting one which causes consternation in Canada because that country’s simultaneous substitution rules lead to Canadians missing the ads (the rules were suspended for a while for the Super Bowl only, until CTV took the regulator to court and won).

Sky have moved their Sky Sports Mix simulcast of the Super Bowl to Sky One this year incidentally.


Is there anything special about watching it on Sky than the BBC?
MI
Michael
Nah. There's nothing special about watching it on Sky full stop.
RD
rdd Founding member
Well, Sky are the main rights holders, and so they’d have an audience who have been following all year, and they wouldn’t make any compromises towards new viewers, whereas the Super Bowl is typically one of a very small number of NFL games broadcast live on the BBC (usually they will also have the London games, of which there were none this year) and they would have a more causal audience as opposed to the hardcore fans. The BBC has no ads (ever), Sky has ads but not as frequently as the US host broadcasters. The BBC used to take the world feed instead of the US domestic broadcast, nowadays both BBC and Sky have the domestic broadcast. And there are totally different presenters and pundits.

So CBS...their new look has virtually the same layout as the old, but flatter, lots more animation, and an odd mix of two different fonts used.
UK
UKnews
Nah. There's nothing special about watching it on Sky full stop.

Other than them having a presence - a couple of NFL players as guests - in the stadium, not really.

It comes down to which presenter and pundits you prefer. For me it’s the BBC team, they’re just a lot more fun, still with good analysis. Those who are always watching the Sky team week in week out (I end up watching Red Zone more than them) will likely want those they’re familiar with.
UK
UKnews
rdd posted:
The BBC used to take the world feed instead of the US domestic broadcast, nowadays both BBC and Sky have the domestic broadcast.

Since they first showed the Super Bowl live in 2008 (other than the couple of years it was on C4) they’ve only taken the world feed once*, and that was the very first year. They said at the time they did that because, as they weren’t experienced showing it, the world feed was easier to work with because it had a fixed number of fixed length add breaks.

(*They might have on one other occasion but since that first year it’s been the norm for them to take the US network feed.)

The BBC have got very good at blanking and sponsorship messages use a beauty shot or clean feed, no doubt helped by carefully following the feed from the truck producing the game. They’ve just done that tonight, but it was a dirty version of the world feed with NFL Network branding but clean audio, this was to hide some Pepsi branded advertising for the half time show on the CBS feed. They had to stay for a couple of plays before going back to CBS.
Last edited by UKnews on 8 February 2021 12:01am
HE
headliner101
rdd posted:
The BBC used to take the world feed instead of the US domestic broadcast, nowadays both BBC and Sky have the domestic broadcast.

Since they first showed the Super Bowl live in 2008 (other than the couple of years it was on C4) they’ve only taken the world feed once*, and that was the very first year. They said at the time they did that because, as they weren’t experienced showing it, the world feed was easier to work with because it had a fixed number of fixed length add breaks.

(*They might have on one other occasion but since that first year it’s been the norm for them to take the US network feed.)

The BBC have got very good at blanking and sponsorship messages use a beauty shot or clean feed, no doubt helped by carefully following the feed from the truck producing the game. They’ve just done that tonight, but it was a dirty feed (with clean audio) with NFL Network branding, this was to hide some Pepsi advertising on the CBS feed.


This may be a stupid question, but is part of the reason for not showing those ads, even as an 'entertainment-only experience' Ofcom restrictions? I mean does Ofcom have rules about showing ads of items/services not directly available in Britain?
TI
TIGHazard
rdd posted:
Well, Sky are the main rights holders, and so they’d have an audience who have been following all year, and they wouldn’t make any compromises towards new viewers, whereas the Super Bowl is typically one of a very small number of NFL games broadcast live on the BBC (usually they will also have the London games, of which there were none this year) and they would have a more causal audience as opposed to the hardcore fans. The BBC has no ads (ever), Sky has ads but not as frequently as the US host broadcasters. The BBC used to take the world feed instead of the US domestic broadcast, nowadays both BBC and Sky have the domestic broadcast. And there are totally different presenters and pundits.

So CBS...their new look has virtually the same layout as the old, but flatter, lots more animation, and an odd mix of two different fonts used .


I actually think it suits the BBC Sport graphics well. The sliding animation is very similar.

*

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