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On a different note, I notice that new drama Finding Alice and the new series of The Bay and Marcella are having all episodes put on the ITV Hub once episode 1 has aired, in the boxset approach that the BBC have used for quite a few dramas of late.
Seems interesting that ITV are taking this approach, and doing it for three shows at once. An experiment or the new normal?
ITV have tried this once before, in 2019 with a drama called Deep Water. At the time Kevin Lygo didn’t come across as being especially keen as it made it harder to monetise, as of course it means lower overnights. Has a lot changed since?
Seems interesting that ITV are taking this approach, and doing it for three shows at once. An experiment or the new normal?
ITV have tried this once before, in 2019 with a drama called Deep Water. At the time Kevin Lygo didn’t come across as being especially keen as it made it harder to monetise, as of course it means lower overnights. Has a lot changed since?