The Gallery

BBC Rebrand

Primarily Radio but with some TV stuff too

LG
Looking Glass West Country (West) Spotlight
I agree that the BBC lettering is too heavy and it makes the logo look dated, most of us have been longing for some updates to the presentation style and changing BBC Three from pink back to aqua and Four from black to purple just seems underwhelming. I don’t feel as if though these changes add any value or tell me what this channel is about.

I like some of the changes to the National radio but the 5 seems very overworked and the R4 seems more like a regression than progression in presentational style. I would love a more consistent approach to the local radio stations too and for the most part you’ve done this but even then the symbols you’ve chosen don’t seem coherent with one another. The CBBC also seems quite scratchy and unpleasant to look at in my opinion.

I like your way in thinking about the branding, making things more uniform in terms of the names etc but in execution I don’t feel that you’ve given me anything to think about beyond no longer having ‘live’ after Radio 5.
DTV and AlfieMulcahy gave kudos

8 days later

AM
AlfieMulcahy Meridian (South East) South East Today
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Changed the weight of the BBC Logo and made the 'Four' more unique. Im now working on a promo menu and the other BBC Brands as well as changing some of the Radio icons in line with the help you've given.
Hello, I'm using WhatsApp
BiggieSMLZ, UpsettingGrass and TVVT gave kudos
NJ
Neil Jones Founding member Central (West) Midlands Today
I think the lettering on the blocks is still a touch too heavy. It doesn't look as menacing as it did before though.
UG
UpsettingGrass New member Tyne Tees Look North (North East)
I don't think any improvement is needed at all. Smile Great job not gonna lie.
BS
BiggieSMLZ Granada North West Today
I’m gonna be honest, the only improvement I’d make is with the BBC Alba logo, which is slightly inconsistent in comparison to the other logos - I’d suggest making it uppercase instead.

Either way, this is definitely a step up from the first concept. Keep up the good work! Thumbs up
Ahh, the joys of TV.
AndrewPSSP, JosiahStuart and AlfieMulcahy gave kudos
EM
Emily Moore Granada North West Today
I’m gonna be honest, the only improvement I’d make is with the BBC Alba logo, which is slightly inconsistent in comparison to the other logos - I’d suggest making it uppercase instead.

Either way, this is definitely a step up from the first concept. Keep up the good work! Thumbs up


The other issue with the BBC Alba logo is that the star is pretty much obligatory. The channel is a partnership between the BBC and MG Alba (a Scottish government-owned organisation promoting Gaelic-language media). The star is the MG Alba logo - you can't just zap it.
PF
PFML84 UTV Newsline
The names of the channels being bigger than the BBC text but not as big as the blocks is also odd looking. Why does 'one' have to be in lowercase anyway? Why the mixture of font weights and sans/serif?
DE
deryn Central Reporting Scotland
I don't like it I LOVE it

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