whelp, i’m new here, it’s too soon, and it’s monday at the time I’m typing this...
is it odd that i actually kinda like these idents?
i really like how they use minimalism as a way to play with the logo rather than whatever most companies use minimalism for
I think they were ahead of their time, the 'controversy' is more with the Carlton brand itself as it erased the Central cake/Westcountry brand in those regions at the time. But I think its solid, design wise.
Last edited by dbl on 28 December 2020 9:55pm
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MatthewPrower
speaking of central: here’s a promo featuring a few lost id’s
I'm also curious to see if this look had a brand guide to go with it - most of the time, TV identities have a brand guide to make sure everything's in order and consistent... If only the Beeb could do that more often
Yeah, I would expect a no from them - I'm somebody who's contacted font foundries a bunch of times just for copies of custom fonts they've done for several clients - most of them responded no
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MatthewPrower
honestly i'm just wating for the last of the lost idents to come out
and who knows, maybe we can do a full-on analysis of this stuff