Carlton 1996 Branding Talk

whelp, i’m new here, it’s too soon, and it’s monday at the time I’m typing this...



is it odd that i actually kinda like these idents?
i really like how they use minimalism as a way to play with the logo rather than whatever most companies use minimalism for

I liked them too. I grew up in the (Carlton) Central region and liked their minimalism.

https://www.tvark.org/?page=986

a shame they got off on the wrong foot, they would’ve been pretty good fwiw

then again, this was during the time all the itv branches started to eat each other

I think they were ahead of their time, the 'controversy' is more with the Carlton brand itself as it erased the Central cake/Westcountry brand in those regions at the time. But I think its solid, design wise.

speaking of central: here’s a promo featuring a few lost id’s

https://www.tvark.org/?page=media&mediaid=51389

(i wonder if anyone has any ident reels?)

I personally find the ident package neat myself.

I think I even asked the agency behind them at one point to lend the master collection to TVARK!

The agency was ML-N, yeah?

si, senor

actually they merged with a few others to become “superunion” but yeah

For a text based logo it was very good, but as a replacement for the Central cake it was never going to be appreciated.

I'm also curious to see if this look had a brand guide to go with it - most of the time, TV identities have a brand guide to make sure everything's in order and consistent... If only the Beeb could do that more often

i'm sure someone has it
probably the fellas at the http://www.carltonmedia.org thingamabob

that reminds me, does anyone have a copy of the itv 1999 toolkit? these guys have one, as seen here:

buuuut i doubt they're gonna share it

Yeah, I would expect a no from them - I'm somebody who's contacted font foundries a bunch of times just for copies of custom fonts they've done for several clients - most of them responded no

honestly i'm just wating for the last of the lost idents to come out




and who knows, maybe we can do a full-on analysis of this stuff