FL
It's very clear ITV are trying to downplay the presenter reshuffle with a clear message that Eamonn and Ruth are not actually
leaving
, which is obviously the reason that their last Friday show wasn't signposted.
There is, of course, also a chance that their move to "just holidays" will be temporary and ITV don't want egg on their face when it's reversed. When Twiggy and Colleen were brought in as main hosts the "just Friday" team of Fern and John was rather quickly promoted to the full week, similarly to the constant demotion and then swift re-promotion of Kate Garraway across ITV Breakfast's various revamps. Phil and Holly won't stay forever, and Dermot and Allison may not work out long term, so it's entirely possible Eamonn and Ruth find themselves back in a regular slot sooner rather than later. It does feel like the move to bring in Dermot and Allison regularly could be an early attempt to create a clear line of succession as and when Phil and/or Holly leave, or at least to broaden the presenting lineup to more of an ensemble rather than relying on trying to push the "Phil and Holly" brand like they did a few years ago.
There is, of course, also a chance that their move to "just holidays" will be temporary and ITV don't want egg on their face when it's reversed. When Twiggy and Colleen were brought in as main hosts the "just Friday" team of Fern and John was rather quickly promoted to the full week, similarly to the constant demotion and then swift re-promotion of Kate Garraway across ITV Breakfast's various revamps. Phil and Holly won't stay forever, and Dermot and Allison may not work out long term, so it's entirely possible Eamonn and Ruth find themselves back in a regular slot sooner rather than later. It does feel like the move to bring in Dermot and Allison regularly could be an early attempt to create a clear line of succession as and when Phil and/or Holly leave, or at least to broaden the presenting lineup to more of an ensemble rather than relying on trying to push the "Phil and Holly" brand like they did a few years ago.