If things are ultimately heading towards the ITV name fully squeezing out the UTV name, then I despise the messy way that they're going about it.
We've already starting having announcers saying "UTV" over visually "ITV" idents. And now an online logo that reads "ITV News UTV", which may or may not be an indication of where the TV news bulletins' branding is now headed.
Two or more different TLAs (Three Letter Abbreviations) within a single name always has been, and always will be, an utterly rubbish idea. Things like "ITV HTV" and "ITV LWT" were specifically avoided in the past, precisely because it looks and sounds rubbish.
That said, the aforementioned common sense of 2004 had clearly departed ITV plc by 2011 (evidenced by the tautological idiocy of "ITV (News) Channel TV") and is seemingly yet to return.
I bet that those behind this name also say things like "PIN Number", "ATM Machine", and "PPE Equipment". Ugh.
Last edited by Cold Open on 22 October 2020 9:35pm - 2 times in total