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New Channel 4 Netflix ident

Split from Channel 4

WH
Whataday Founding member Wales Wales Today
It appears they have a new ident on Netflix, using a modern interpretation of the original blocks:

Last edited by Whataday on 9 October 2020 3:46pm
FO
FanOfTV99 Granada North West Today
It appears they have a new ident on Netflix, using a modern interpretation of the original blocks:

https://www.youtube.com/watch?v=55I1TWW_ndg


Wow, that actually looks amazing. I wonder if they experimented with the blocks having the actual colours?
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VM
VMPhil Granada North West Today
That's been uploaded to the Channel 4 commissioning site for a while now.

https://www.channel4.com/commissioning/production-information/c4-third-party-branding-guidelines
AM
AlfieMulcahy Meridian (South East) South East Today
It appears they have a new ident on Netflix, using a modern interpretation of the original blocks:

https://www.youtube.com/watch?v=dIPvIy1vt4A


That looks really nice
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LL
Larry the Loafer Granada North West Today
It's probably because I'm sick to death of hearing the acoustic guitar but that arrangement of Fourscore is quite nice.
PF
PFML84 UTV Newsline
Beautiful. Could be an ident for Channel 4 for more serious programming, news etc.
FB
FBC London London
I think that one’s been used on Netflix for a few months now, since a whole bunch of Channel 4 shows made their way onto the platform at the same time.

Either way, it’s lovely and I distinctly remember replaying it a few times (i.e. endlessly) the first time it unexpectedly popped up.
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WH
Whataday Founding member Wales Wales Today
FBC posted:
I think that one’s been used on Netflix for a few months now, since a whole bunch of Channel 4 shows made their way onto the platform at the same time.


I think it must be that they've updated all their videos with the new ident as less than a week ago there were shows that still used the 4OD ident but these shows now have the new one.
BR
Brekkie Wales Wales Today
Having looked through some of their old stuff in the thread I posted a few days ago I do think looking back towards the original concept should be the inspiration for their next rebrand. They've touched upon it in recent years with the return of FourScore and the blocks being prominent in the presentation but I think there is so much they could do by going back to basics and taking inspiration from the original concept and colour pallete.
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FB
FBC London London

I think it must be that they've updated all their videos with the new ident as less than a week ago there were shows that still used the 4OD ident but these shows now have the new one.

That’s actually quite impressive, seeing as a lot of Netflix originals (as in: actual originals) still carry the old Netflix logo animation.
JO
Jonny Tyne Tees Look North (North East)
It appears they have a new ident on Netflix, using a modern interpretation of the original blocks:

https://www.youtube.com/watch?v=dIPvIy1vt4A

Goodness that's beautiful. More of that on screen would be a treat.
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FA
fanoftv Central (West) Midlands Today
A very nice Ident indeed, clearly taking inspiration from the 1980s idents. I agree about this version of fourscore being lovely, but as the block man version is used on every Ident, anything different is good.

How do people feel about the block man idents?
For me I recognise the creative skill, a lot of work clearly went in to creating them, but with the repetition of the score and the scenes, I feel like they have tired a lot quicker than the floating block idents that we all loved.

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