NE
Simple. The only branded shows during daytime are 'New Day'. It's Newsroom through until 'The Lead'. The Situation Room onwards are all still branded. That's been the case since newsrooms were abandoned due to CV19.
Brooke Baldwin always name checks herself every half hour and not 'Newsroom'. It's always "you're with CNN, I'm Brooke Baldwin" - irritating to say the least.
Ana Cabrera promotes "you're in the CNN Newsroom". Poppy Harlow and Jim Scuitto do not.
What I find frustrating is the fact that John King has picked up an hour at the expense of Brooke Baldwin and Kate Bolduan. King's two hours are still branded as Newsroom, but it sucks another two women appear to have lost in part their slots.
Brooke is down to one hour and Kate is allotted an hour when there is one. Truly unfair.
Just seeing Anderson Cooper anchor the 1pm hour of
CNN Newsroom
and it has got me thinking...
1. Brooke Baldwin's hours have been called CNN Newsroom forever but for the past 5/6 years, she does not refer to her show as CNN Newsroom on air - there have been different graphics and even different music. This also happened for Don Lemon just before he moved from weekends to weekday primetime. Why?
2. Since the pandemic started and the US daytimes CNN Newsroom editions don't have fixed anchors per se, when it is a primetime anchor the relevant stories' graphics and music are used instead of that of the generic editions and they don't start with "you're in the CNN Newsroom". When the usual anchors bar Brooke Baldwin are there or a correspondent/fill-in anchor, it's business as usual. Is it because CNN Newsroom hours are somewhat perceived by CNN to be 'beneath' the primetime anchors, as there is generally not significant editorialising?
In most of these cases, even more jarring is that "Newsroom" still appears in the bottom-right of the screen.
1. Brooke Baldwin's hours have been called CNN Newsroom forever but for the past 5/6 years, she does not refer to her show as CNN Newsroom on air - there have been different graphics and even different music. This also happened for Don Lemon just before he moved from weekends to weekday primetime. Why?
2. Since the pandemic started and the US daytimes CNN Newsroom editions don't have fixed anchors per se, when it is a primetime anchor the relevant stories' graphics and music are used instead of that of the generic editions and they don't start with "you're in the CNN Newsroom". When the usual anchors bar Brooke Baldwin are there or a correspondent/fill-in anchor, it's business as usual. Is it because CNN Newsroom hours are somewhat perceived by CNN to be 'beneath' the primetime anchors, as there is generally not significant editorialising?
In most of these cases, even more jarring is that "Newsroom" still appears in the bottom-right of the screen.
Simple. The only branded shows during daytime are 'New Day'. It's Newsroom through until 'The Lead'. The Situation Room onwards are all still branded. That's been the case since newsrooms were abandoned due to CV19.
Brooke Baldwin always name checks herself every half hour and not 'Newsroom'. It's always "you're with CNN, I'm Brooke Baldwin" - irritating to say the least.
Ana Cabrera promotes "you're in the CNN Newsroom". Poppy Harlow and Jim Scuitto do not.
What I find frustrating is the fact that John King has picked up an hour at the expense of Brooke Baldwin and Kate Bolduan. King's two hours are still branded as Newsroom, but it sucks another two women appear to have lost in part their slots.
Brooke is down to one hour and Kate is allotted an hour when there is one. Truly unfair.