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Bauer rebranding 53 stations to The Hits/Greatest Hits

The majority of its acquisitions last year

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MA
Markymark
Josh posted:
JAS84 posted:
The majority of the buildings they'll be vacating so I imagine they won't bother putting new signs up.
BBC Radio Humberside's office still had the old logo up after the 1997 rebrand - and was only taken down when they moved to the new premises at Queens Gardens in 2004. It still remained visible until 2014, as you can see on this Google Street View link. Since the new premises also house Look North, the sign there just says BBC.

For what it's worth, the colour scheme for the pipes is very clever.


Looks like they are there only for 'arts' sake? I should think the cost of removing them now it's the risk adverse 21st Century (that would definitely require scaffolding) won't make economic sense, so they'll be there until the building gets a new tenant, which will probably be never
IS
Inspector Sands

My first question to her was why have Bauer taken the decision to do what they've done to each of those stations acquired by them, when these are already highly successful and profitable entities, and that in doing so has upset thousands of people up and down the country.

They may be successful in their areas in terms of audience but are they actually doing well financially? If Spirit FM was making money it would be treated like Pirate and Lincs FM which do

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If the choice of music is important, then why ram a repetitive loop of 30 or so songs through our ears every day?

I've been listening to GHR since it started and it's certainly got a bigger playlist than that. Granted some of the songs they play aren't the most imaginative choices for the artists, but I suppose that's the point, it's their 'greatest hits'.

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On the subject of demographics, and why they have chosen to not rebrand Pirate FM (Cornwall) and Lincs FM, and this was based on the research they had carried out which showed the markets, demographics and listenership in these areas was vey much different to other parts of the country, and therefore did not fit into the GHR model.

As I say my understand is that the reason Pirate and Lincs are being kept is because they're the most successful stations - they're the ones that actually make good money.


Quote:
then turned to the press release, as published in Radio Today earlier this morning, and asked why they have a GHR South and a GHR South Coast. Now, being the Communications Director, you would expect her to have known about this, but instead I just got met with a wall of silence as she tired to construct an answer. She had no idea the article had been released today, saying that this would had been done by their Marketing Department. She also had no idea as to why there are 2 different regions along the south coast. It was however suggested that this may have something to do with the demographics in what will soon be the former Sam FM TSA, and which will be the sole supplier of GHR South Coast. Surely it would had been easier to have just retained the station in its current format.

The answer is presumably because Sam FM South Coast isn't owned by Bauer, its owned by Nation who are brand licensing GHR. I'm not sure if they're not allowed to carry a regional drivetime programme or whether they've just chosen not to. Looks like they have to have a bit more rock music, so that might be why
https://radiotoday.co.uk/2020/07/format-change-approved-for-sam-fm-south-coast/
Their local presenter is moving over from Spire FM

The same is happening in Hull on what is now KCFM, it is a Nation station and gets its own local programming

Incidently, Sam FM Bristol can't change to GHR at all because its been licensed in the last couple of years and can't change format


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My final question is one that is probably on everyone's minds at the minute. And that was around the potential failure of the GHR network. I made the point that there are close to 10,000 people who are so far opposed to these changes, and who have already openly stated to re-tuning their dials come the end of this month, and that where listener figures show a steep decline in the brand, would there be any plans to reverse these changes and bring back those stations that we all once knew and loved.

It won't happen, once a station is networked it won't return as a stand alone.

Look at all the stations that went last time round when the same model was rolled out for Heart. Once the staff go and the studios are dismantled and the buildings sold the station is gone forever.

If GHR 'fails' they'll just keep working on it until it works, they've no choice other than close it all and hand back the licenses or sell the network

The truth is that there was much wailing and social media moaning when Heart closed their local stations and breakfast shows a year or so ago, but a few months on everyone got over it and they have worked.

I know GHR as a network isn't as established as Heart but it arguably is a more viable proposition - a broader audience potential and music range. Plus it's chock full of all the presenters that caused much wailing when they got axed from Radio 2!
Last edited by Inspector Sands on 28 August 2020 8:48am - 6 times in total
LL
London Lite Founding member
For a station that is supposedly national, a lot of it sounds like provincial local radio from the 1980s.
IS
Inspector Sands
For a station that is supposedly national, a lot of it sounds like provincial local radio from the 1980s.

Although if you take notice of the enthusiasts who post on radio forums, that's what people want
JA
JAS84
Josh posted:
JAS84 posted:
C Radio Humberside's office still had the old logo up after the 1997 rebrand - and was only taken down when they moved to the new premises at Queens Gardens in 2004. It still remained visible until 2014, as you can see on this Google Street View link. Since the new premises also house Look North, the sign there just says BBC.

For what it's worth, the colour scheme for the pipes is very clever.


Looks like they are there only for 'arts' sake? I should think the cost of removing them now it's the risk adverse 21st Century (that would definitely require scaffolding) won't make economic sense, so they'll be there until the building gets a new tenant, which will probably be never
Actually, that Street View I linked to is from August 2014, and by May 2015, the Post Office next door had become Sainsbury's Local and the floors above - Radio Humberside's offices - had become a cafe. The pipes were taken down, and the frontage covered up - I think it's now a staff entrance or fire escape for that cafe. This is how it now looks.
Markymark and DeMarkay gave kudos
WL
W1LL
JAS84 posted:
Will station buildings this weekend erect external new signage & logos to highlight the refreshed branding and names, or hastily cover over the existing ones?

The majority of the buildings they'll be vacating so I imagine they won't bother putting new signs up.
BBC Radio Humberside's office still had the old logo up after the 1997 rebrand - and was only taken down when they moved to the new premises at Queens Gardens in 2004. It still remained visible until 2014, as you can see on this Google Street View link. Since the new premises also house Look North, the sign there just says BBC.


I can beat that. Their former studio in Bridlington still has the 80s Radio Humberside signage on it.

You can just about make it out on this street view image: https://www.google.co.uk/maps/@54.081604,-0.188796,3a,15y,219.06h,89.59t/data=!3m7!1e1!3m5!1s2z-j1aSYEH33ozxycQDXkg!2e0!5s20170401T000000!7i13312!8i6656
JO
Josh
Might be worth listening to - the last breakfast show links from the local stations:
https://audioboom.com/posts/7669691-bauer-station-closedowns-august-2020
WH
what
Lots of great people lost today. I hope they find their feet.
PA
Parker
The Entrance moved when they expanded in the late eighties to mid nineties, it was on Jameson street in Hull here. I can remember going in here once I was shoved out of the way by Rodney Bewes in dark sunglasses and a huge fur coat Very Happy Somewhere I have a picture of the old place, but it will be in the loft Confused
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I suppose if we are doing the Radio Fireside bit here are a few memories

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And for good measure since they were on Rediffusion channel B

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I think its a supermarket now Sad
Last edited by Parker on 28 August 2020 6:26pm
SP
Steve in Pudsey
It won't happen, once a station is networked it won't return as a stand alone.


It did happen once, in the late 90s the AM service that was until recently Pulse 2 reverted to local output from Bradford after many years of networking with Viking and Hallam AM services as Great Yorkshire Gold.

I think that was due to the EMAP/Metro takeover and the ownership rules - but that licence has changed name so many times I lose track.

Famously during a short period where it was just going by "1278 and 1530 AM" in a temporary holding position before a major rebrand the jock on air managed to get so confused about the branding that he ended a link with "here on... err... the radio"
MA
Markymark

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Fantastic. You could almost lift that completely and use as a double page spoof advert in the next issue of Viz !

Back in the 70s, when the FM band was so much emptier, BBC Humberside used to make it down here into Hampshire, with any hint of lift reception conditions. I used to marvel at the Grimsby fish market report. Happy days.
MA
Markymark
BBI45 posted:

EDIT: And the RDS (for Peak FM at least) has been replaced by Grt Hits.


I've just had a tune around.

All my receivable Breezes, (Basingstoke, Reading, Newbury, Andover) are now all RDS tagged 'Grt Hits'

Eagle is still Eagle

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