Not sure where to ask this so I’ll put it here as we are talking about regional ITV. A YouTube upload here of the end of Heartbeat in the LWT region during the “hearts” era. A national ECP followed by Trish with a local ECVO. I had always assumed, as the ECP was inserted by CAR/LWT, that their duty announcer voiced it, however this obviously isn’t the case here as it’s not Trish’s voice on the ECP and she takes over in the same way the announcers across the network did in that era. Hmmm.
The ECP there is a short edited promo rather than just a credit squeeze and announcer read. I suppose the reason that they didn't have the continuity announcer do it live is the same as why they don't voice every promo - it's slicker and easier to edit it together as a nice neat package. Presumably it was made at the same time as the other promos for the programme
It's a very packed set of credits though isn't it? I don't mind end credit stuff normally but that's too much - a clip based promo and continuity announcement about something else. Thank goodness things aren't like that today
It might surprise some people, me included, that large national chains sometimes used the "slide on a screen" style of advert. On TV-ark and youtube, are some Grampian adverts from 1977, including one for Currys, using this style of advert.
At the other extreme Tyne Tees seem to have been one of the first to get rid of them. They were pre-recorded (and loaded into VT cart along with all other ads) from 1983 at the latest. Even before then they were done on slide/audio cart -- I believe from the early 1970s. They also used the same announcers on these for many years -- Bill Steel in the 1970s and an unknown, high-pitched voice announcer (possibly sped up?) throughout most of the 1980s.
Growing up in the north east I was amazed to see these live adverts on other regions.
Scottish ran a newsflash reporting about Lockerbie before ITN.
That’s interesting as Lockerbie was well outside their licence area (certainly post-VHF). I’m not sure if Border showed any local newsflashes about the incident prior to the first ITN report, but they did superimpose a caption over programmes asking off duty staff to report to the DGRI following a major incident.