BS
I think people are mistaking the current “Pick” branding “K” thing from the 2011 “Pick TV” Idents where it was actually used for transitions with the logo on idents 👇
https://youtube.com/watch?v=QW5zOP1Y5x4
Problem is, if it was a late decision because of the football, and wasn't planned before the pandemic, then they haven't had time to make new idents. It'll look rushed, yes, but that's because it is.
And actually, while those lines do line up with the letter K in the channel name, they're NOT actually integral to the final transition - it's just a diagonal slide revealing the final image with the name already in place. The problem I see, actually, is that the Sky logo ended up too close to the left edge of the screen. But making it smaller wouldn't have covered up the existing logo, and it does have to be covered up if they don't have a logoless version of the ident footage and animation.
I suppose they could use most of the current ident sequences, and then just change the final lockup after the last transition to a centered logo with some of the footage in the background?
Come to think of it, doesn't More 4 have the same problem, the logo was changed, elements of the old logo are in the idents - and they didn't replace them?
And actually, while those lines do line up with the letter K in the channel name, they're NOT actually integral to the final transition - it's just a diagonal slide revealing the final image with the name already in place. The problem I see, actually, is that the Sky logo ended up too close to the left edge of the screen. But making it smaller wouldn't have covered up the existing logo, and it does have to be covered up if they don't have a logoless version of the ident footage and animation.
I suppose they could use most of the current ident sequences, and then just change the final lockup after the last transition to a centered logo with some of the footage in the background?
Come to think of it, doesn't More 4 have the same problem, the logo was changed, elements of the old logo are in the idents - and they didn't replace them?
I think people are mistaking the current “Pick” branding “K” thing from the 2011 “Pick TV” Idents where it was actually used for transitions with the logo on idents 👇
https://youtube.com/watch?v=QW5zOP1Y5x4