I don't really understand why they've launched Pick HD on Sky if it's going to be on Sky1 anyway. They're also basically offering extra matches for free as a gesture of goodwill, so surely not unreasonable to say we'll let you watch for free in SD, but if you want HD you pay for Sky Sports.
Some sort of contractual thing perhaps, would the PL specify any channel that shows the game must also be in HD?
Agree with the comments about rebranding Pick to be a Sky channel. Seems a much smarter move to put out a quality free product to promote your brand rather than a channel like Pick filled with nothing. Sky have an absolute tonne of quality programming they could fill it with without damaging their pay offering.
Just for the sake of it..
Not sure if that will be the colour scheme they go for (probably will be) but give yourselves a cookie nonetheless!
Now, will Challenge eventually get a similar makeover do we think?