MD
Sara Ramsden, head of Sky One, is leaving the company after less than a year.
Her departure comes after a collapse in ratings at the channel which is best known for down-market programming such as Ibiza Uncovered, Temptation Island, as well as hit series such as The Simpsons.
In September the channel's audience share however slipped to a nine-year low and speculation is rife that Sky Networks boss Dawn Airey is to make major changes at the channel and possibly move it upmarket.
The channel has come under mounting pressure from rivals such as ITV2 and E4, and today BSkyB learned that US giant Disney was about to launch a new challenge with an advertising funded general entertainment channel in the UK.
Ms Ramsden was poached by Ms Airey after she joined BSkyB 10 months ago.
MediaGuardian
Her departure comes after a collapse in ratings at the channel which is best known for down-market programming such as Ibiza Uncovered, Temptation Island, as well as hit series such as The Simpsons.
In September the channel's audience share however slipped to a nine-year low and speculation is rife that Sky Networks boss Dawn Airey is to make major changes at the channel and possibly move it upmarket.
The channel has come under mounting pressure from rivals such as ITV2 and E4, and today BSkyB learned that US giant Disney was about to launch a new challenge with an advertising funded general entertainment channel in the UK.
Ms Ramsden was poached by Ms Airey after she joined BSkyB 10 months ago.
MediaGuardian