LL
Not true actually. Cornwall for example has a multitude of DAB stations, over 50 in all, and most of these are stations designed for individual moods, or playing a tightly formatted playlist. In fact, because of the plethora of stations for individual moods and tastes, the stations going broader actually stand out more, and in some cases are doing better because of it.
That's more wishful thinking more than fact. Where audiences have more choice in heavily populated areas where they are more likely to have a DAB radio, audiences have splintered. You only have to look at the Rajar for some of the Global stations to see that their audiences are choosing their digital spin-offs over the main FM station which have seen dents in their share.
Pirate has a lot of heritage and until 2006 was the only commercial station in Cornwall. Those who still only have FM/AM radios will choose Pirate over the remaining FM stations which are R1-R4, Radio Cornwall or Heart. (There are also some community stations which a minority may listen to as well).
Lincs has a similar issue where the station has a stonking great FM signal across the county from Belmont and is the only FM local commercial station in the majority of Lincolnshire. Habits are harder to change in rural Lincs than in urban areas where consumers are more likely to try other stations or digital radios.
There are other areas where commercial monopolies on FM still play a major influence. Yorkshire Coast Radio has the biggest reach in England, although the licence that covers the Bridlington area is also covered by Viking FM, but the main Scarborough TSA has no competition on FM.
London Lite
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The bigger audiences have more stations for individual tastes though, where as Lincolnshire and Cornwall have far less of that, so the one size fits all stations still have the larger shares.
Not true actually. Cornwall for example has a multitude of DAB stations, over 50 in all, and most of these are stations designed for individual moods, or playing a tightly formatted playlist. In fact, because of the plethora of stations for individual moods and tastes, the stations going broader actually stand out more, and in some cases are doing better because of it.
That's more wishful thinking more than fact. Where audiences have more choice in heavily populated areas where they are more likely to have a DAB radio, audiences have splintered. You only have to look at the Rajar for some of the Global stations to see that their audiences are choosing their digital spin-offs over the main FM station which have seen dents in their share.
Pirate has a lot of heritage and until 2006 was the only commercial station in Cornwall. Those who still only have FM/AM radios will choose Pirate over the remaining FM stations which are R1-R4, Radio Cornwall or Heart. (There are also some community stations which a minority may listen to as well).
Lincs has a similar issue where the station has a stonking great FM signal across the county from Belmont and is the only FM local commercial station in the majority of Lincolnshire. Habits are harder to change in rural Lincs than in urban areas where consumers are more likely to try other stations or digital radios.
There are other areas where commercial monopolies on FM still play a major influence. Yorkshire Coast Radio has the biggest reach in England, although the licence that covers the Bridlington area is also covered by Viking FM, but the main Scarborough TSA has no competition on FM.