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Brekkie34,790 posts since 4 Jan 2003 Recently warned
HTV Wales Wales Today
Do wonder actually if an established brand like History might actually suffer from an on screen association with Sky.

Is Living > Sky Living the only other time an existing channel has been acquired then bought under the Sky brand?
Stay Home. Protect the NHS. Save Lives.
London Lite11,421 posts since 4 Jan 2003
London London
Do wonder actually if an established brand like History might actually suffer from an on screen association with Sky.


This type of dual brand association is common in Europe. A&E already do this with Canal+ where they use dual Planéte+ branding alongside their own brands, complete with their own logos.
valley116 posts since 9 Feb 2020
Do wonder actually if an established brand like History might actually suffer from an on screen association with Sky.

Is Living > Sky Living the only other time an existing channel has been acquired then bought under the Sky brand?


Sky Arts? Used to be Artsworld until Sky bought 50%, then the remaining 50%. Rebranded to Sky Arts two years later in 2007.
1
Brekkie gave kudos
rdd3,534 posts since 21 Jun 2001
The surviving BSB channels would also qualify I guess, The Sports Channel became Sky Sports once it launched on Astra while the Movie Channel didn’t get Sky branding until 1993.

I suppose the difference there was that it was part of a “merger of equals” (though viewed as an acquisition of BSB by Sky by virtually everyone at the time, because the three Sky branded channels survived virtually unchanged, not to mention the continuing close association of Rupert Murdoch with the company, even though he actually had a substantially diluted shareholding).
1
Brekkie gave kudos
rdd3,534 posts since 21 Jun 2001
Lol.

The truth was that Sky shareholders (ie Murdoch) got 50% of the merged entity, and BSB shareholders got 50%, and the floatation a couple of years later diluted everyone’s shareholding down further, so that for most of the next two and a bit decades Murdoch’s shareholding was about 39%, until Comcast bought him (and all the other shareholders out). But the public perception was that Sky was the sole surviving brand (especially when “British Sky Broadcasting” disappeared from on-air usage in 1993), so Sky must have bought BSB.
Last edited by rdd on 23 May 2020 8:30pm
JAS844,787 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
That doesn't make sense. Or are Sky liars? Quote from page 29 of this thread.
It seems Sky will be the exclusive home for Love Nature content in the UK with the Love Nature channel on Virgin closing.
https://www.skymedia.co.uk/opportunities/sky-nature-channel/


Quote:
Sky have also signed up to be the exclusive UK broadcaster for Love Nature content
"Exclusive" should mean no longer on Virgin.