SO
Re Tom Bradby's "meteoric" rise, no one's mentioned The Agenda, his own show which pre-dated his bulletin reading. That plus getting the William and Kate engagement interview in 2010 really put him on the map. He became an ITV News name who even people who didn't watch ITV News had heard of.
I think the ITV bosses thought he would create a buzz, compared to the slightly more beige presentation at 10pm previously. He certainly generated lots of news coverage in his first few years. Obviously he isn't on quite so much now since his time off, and he's dialled-down his 'style' quite a lot since the business with that Genoa bridge collapse bong in 2018.
I think the ITV bosses thought he would create a buzz, compared to the slightly more beige presentation at 10pm previously. He certainly generated lots of news coverage in his first few years. Obviously he isn't on quite so much now since his time off, and he's dialled-down his 'style' quite a lot since the business with that Genoa bridge collapse bong in 2018.