« Topics
1234...4243444546
Coronavision42 posts since 22 Apr 2020 new member
A while back I saw a great video showing examples of a film animation technique that produced effects like those used in the Tyne Tees ident. There was at least one British example in it too.

Can I remember what it was called or find the video, or the Wikipedia that listed everything made that way?......no


This one?

https://youtu.be/YclB-1DtYfU

These are *much* more advanced than anything on UK TV at the time of course. We would probably have considered most of this vulgar...
Inspector Sands14,781 posts since 25 Aug 2004

This one?

https://youtu.be/YclB-1DtYfU

These are *much* more advanced than anything on UK TV at the time of course. We would probably have considered most of this vulgar...

Similar sort of thing but not that company. The comoamy/technique I was thinking of had at least one British example, and that got a mention on the Wikipedia page about it.


Those Sullivan and Marks examples are great though and yes would definitely have been considered too brash and American fir the UK. Although when that sort of thing did arrive here with Sky turns out they were!
Coronavision42 posts since 22 Apr 2020 new member
Interesting that the compiler of that video thinks TSW is the best thing they ever did. Not sure I agree to be honest... I got the impression that the final few frames were done in a hurry, which is backed up by the fact that when the station first opened they faded the ident to a still of their logo.

I have always liked this pre CGI look that came out of America. I don't care if it was brash, it made the UK stuff in the main look stuffy and old fashioned.
1
Colorman gave kudos
Inspector Sands14,781 posts since 25 Aug 2004
Interesting that the compiler of that video thinks TSW is the best thing they ever did. Not sure I agree to be honest... I got the impression that the final few frames were done in a hurry, which is backed up by the fact that when the station first opened they faded the ident to a still of their logo.

Possibly either the whole ident was done using partly that technique and partially another, or they did the two seperately and they didn't quite match up when they were edited together. Always looked a bit of a bodge
Coronavision42 posts since 22 Apr 2020 new member
Interesting that the compiler of that video thinks TSW is the best thing they ever did. Not sure I agree to be honest... I got the impression that the final few frames were done in a hurry, which is backed up by the fact that when the station first opened they faded the ident to a still of their logo.

Possibly either the whole ident was done using partly that technique and partially another, or they did the two seperately and they didn't quite match up when they were edited together. Always looked a bit of a bodge


Mini-conspiracy theory time: perhaps they bought the main part of the ident "off-the-shelf" from the expensive US agency, and then paid someone far cheaper to edit the thing into the TSW ident (maybe in-house?). I shouldn't think TSW had a great deal of money to be splashing around on this sort of thing during 1981. The much larger TVS's initial ident was a much less ambitious affair, even if it was done with a lot of polish for the time.

That said it seems that even the tiny local stations in the USA were spending far more on branding and graphics than we were at this time. Look at some of their reels, then compare with say YTV, going from one static ident with jingle, to a very slightly different static ident with a variant of the same jingle, in 1982. Must have cost them all of £500 to commission . YTV (and TSW to be honest) we're far larger companies than some of these local affiliates in the US, with far less competition as well.
Last edited by Coronavision on 21 May 2020 5:33am - 3 times in total
noggin14,939 posts since 26 Jun 2001
YTV (and TSW to be honest) we're far larger companies than some of these local affiliates in the US, with far less competition as well.


The lack of competition is one reason why they probably didn't feel as much need to spend megabucks on visual branding for the franchises. The more competitive the market, the more you need to stand out, the more you need to spend to stand out etc.

In 1981 there was no commercial TV competition in each ITV franchise area (C4 didn't exist - and until 1992 advertising revenue for C4 returned to the local ITV company) - it was literally a licence to print money... In the US most areas will have had at least three fully commercial stations competing with each other (affiliates to ABC, NBC and CBS plus other less affiliated stations?)
what376 posts since 11 Mar 2018
HTV West Points West
YTV (and TSW to be honest) we're far larger companies than some of these local affiliates in the US, with far less competition as well.


In the US most areas will have had at least three fully commercial stations competing with each other (affiliates to ABC, NBC and CBS plus other less affiliated stations?)


FOX didn't arrive until 1986. There were several independent stations, many of which were ex-affiliates of the failed DuMont network, as well as a few Christian stations in larger markets.