Interesting that the compiler of that video thinks TSW is the best thing they ever did. Not sure I agree to be honest... I got the impression that the final few frames were done in a hurry, which is backed up by the fact that when the station first opened they faded the ident to a still of their logo.
Possibly either the whole ident was done using partly that technique and partially another, or they did the two seperately and they didn't quite match up when they were edited together. Always looked a bit of a bodge
Mini-conspiracy theory time: perhaps they bought the main part of the ident "off-the-shelf" from the expensive US agency, and then paid someone far cheaper to edit the thing into the TSW ident (maybe in-house?). I shouldn't think TSW had a great deal of money to be splashing around on this sort of thing during 1981. The much larger TVS's initial ident was a much less ambitious affair, even if it was done with a lot of polish for the time.
That said it seems that even the tiny local stations in the USA were spending far more on branding and graphics than we were at this time. Look at some of their reels, then compare with say YTV, going from one static ident with jingle, to a very slightly different static ident with a variant of the same jingle, in 1982. Must have cost them all of £500 to commission . YTV (and TSW to be honest) we're far larger companies than some of these local affiliates in the US, with far less competition as well.
Last edited by Coronavision on 21 May 2020 5:33am - 3 times in total