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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year

WH
Whataday Founding member Wales Wales Today
I remember the story about how they had to go through Pepsi in the US to get the Gary Lineker campaign to go ahead, and it was a hell of a hard time to convince them, not either knowing who he was or getting that style of British humour.


I've heard someone relay that version of events before, and while it's perhaps a more interesting story, it's not true. The PepsiCo execs were quite happy to leave Walkers to their own devices, and were very happy with the campaign's success, rolling it out to other territories.
DB
dbl London London
There's a new Britain's Got Talking ITV breakbumper in the style of a iMessage conversation.

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Last edited by dbl on 18 May 2020 8:01pm
SE
Square Eyes Founding member
It appears there is a new ITV creates for this week

DM
DeMarkay London London
Stunning.
JO
Jonny Tyne Tees Look North (North East)
Wait, hold on... so you can "bring people together" and make a colourful, joyful, visually appealing TV ident that highlights and strengthens the brand at the same time?

And here I was led to believe the former was something "only BBC One can uniquely do"...
youtube
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
lol, the ident has to carry a filming date notification because it doesn't show social distancing.
DB
dbl London London
It appears there is a new ITV creates for this week

https://www.youtube.com/watch?v=OHSlTN4jvLI

Quite a nice one this.

BTS:
DB
dbl London London


ITV's latest Britain Get Talking promo for Mental Health Awareness week. ITV Creative are really smashing it with these ITV brand spot promos.
AW
Andrew Wood Founding member Central (West) Midlands Today
Slightly marred by the Co-op already having used the same play-off at the end of their ad.

27 days later

AW
Andrew Wood Founding member Central (West) Midlands Today
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A new ITV Creates ident this morning from community arts charity Same Sky & Regent High School.

Video here
AlfieMulcahy and Jonny gave kudos
AS
Asa Admin Meridian (South East) South East Today
Super small observation here but I like how it's announced as a "new ident" rather than a new look.

20 days later

JO
Josh
Just saw an ident going back into Coronation Street warning viewers about content - have they always used an ident or was it a slide before?
Fan of the media industry, from the UK.

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