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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year

SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
Not sure I've seen an ad for Cadbury's Smash for a while either.

It's not been Cadbury's for quite a while. Currently it's Batchelor's Smash!


It did always seem a strange product for a chocolatier.
DJ
DJGM Granada North West Today



Not sure I've seen an ad for Cadbury's Smash for a while either.


It's not been Cadbury's for quite a while. Currently it's Batchelor's Smash!


It did always seem a strange product for a chocolatier.



Much like when Super Noodles were a Kelloggs product before they were made by Batchelors.

"The Not-So-Late-Show with Greg Mitchell" will hopefully return in some form, somewhere soon.
Unlikely to be on Roch Valley Radio though.

Stay tuned . . .
DJ Dave, Spencer and Andrew Wood gave kudos
ET
ethanh05 Wales Wales Today
It was certainly one of the more memorable. If you asked someone to name an iconic Aldi advert though, I'm sure they would now say "Kevin the Carrot".

Didn't it give Aldi their biggest ever customer sales boost which they've never lost since?
BA
bilky asko Tyne Tees Look North (North East)
Also, a reminder of where we ended up last time the public were asked to recreate the Shake N Vac ad:

https://www.youtube.com/watch?v=QT4ojkLZOS8


I take it all back! Shocked


Though, let's be fair, they also did this to kick off the campaign:


Which is about as bad.
GE
thegeek Founding member London London
Not sure I've seen an ad for Cadbury's Smash for a while either.

It's not been Cadbury's for quite a while. Currently it's Batchelor's Smash!


It did always seem a strange product for a chocolatier.

Whiskas and Pedigree are made by Mars.
WH
Whataday Founding member Wales Wales Today
And in fact the only reason Cadbury's made Smash was because Mars had its own brand which was selling well.
HD
HybridDaDink London London
Ever since the ban of fast food advertising on children's tv in 2006, I have been noticing ITV putting fast food sponsorships on some of their 'family' shows, like Saturday Night Takeaway being sponsored by Deliveroo and The X Factor sponsoring Just Eat.
VM
VMPhil Granada North West Today
It's not been Cadbury's for quite a while. Currently it's Batchelor's Smash!


It did always seem a strange product for a chocolatier.

Whiskas and Pedigree are made by Mars.

The difference though being they're not branded Mars Whiskas and Mars Pedigree with the logo from the Mars bar.
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
Mars doesn't put it's brand on their other chocolate bars either. Though, the Mars bar logo isn't the corporate Mars logo, they'd probably use the latter if they did brand them.
*
VM
VMPhil Granada North West Today
JAS84 posted:
Mars doesn't put it's brand on their other chocolate bars either. Though, the Mars bar logo isn't the corporate Mars logo, they'd probably use the latter if they did brand them.

Well, yes, that was my point. Seeing the Mars bar logo on Pedigree or Whiskas would be as strange as seeing the Cadbury's logo on Smash now. Seeing the Mars corporate logo on those brands or the Mondelez logo on Smash would not be as strange.
WH
Whataday Founding member Wales Wales Today
At the time Cadbury also produced Typhoo and Kenco.

Smash definitely was an oddity. Perhaps it was intended to be the first line of many.
ET
ethanh05 Wales Wales Today
At the time Cadbury also produced Typhoo and Kenco.

Smash definitely was an oddity. Perhaps it was intended to be the first line of many.

We also forget that Cadbury's introduced Pringles in this country under the name Stackers, which failed to gain interest and was shelved until P&G decided to launch the actual version later on.

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