In the days when we only had 4/5 channels and BBC1 and ITV showed kids programmes in the afternoon, Channel 4 daytime was quite easy to fill and got an audience. As said mornings weren’t a problem, as you had The BB or RI:SE and then Schools until lunchtime. I think when BBC1 was freed of afternoon kids programmes this really dented Channel 4 the most, alongside a stronger ITV afternoon line up.
You had a period where they had a strong line up with Deal or No Deal, Richard & Judy and Paul O’Grady. However they let DoND run far too long and never found suitable replacements for R&J and POG, maybe to the point where no one notices the channel in the afternoon.
The thing is Channel 4 daytime is cheap, feels cheap and looks cheap. It’s the type of thing you feel the powers that be are happy to carry on with, as it’s convenient. I like Channel 4, I really do, but daytime is so weak, poor and unimaginative in comparison to the evening schedule. I’ve not seen The Steph Show yet so it’s not for me to say, but if you want it to impact then 12:00pm is not the right slot. Why not 3:00pm or 4:00pm?
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