It reminds me of the old ITV4 concept on different elements coming together (at least I think it was ITV4). The idea is neat but I’m not a massive fan of the ‘1’, I feel like it isn’t strong enough to carry the brand on a relaunch. I also think the BBC logo needs to be integrated rather than in the corner to bring it altogether. Very nice concept though I can see this working!
I agree with most of what’s been said here. I think what this shows is that the way to go for BBC One is to go back to using the numeral 1, the word one is just so inflexible. BBC 1 just gives so much more flexibility when it comes to creating a cohesive brand for the channel across all platforms.
This would work across all the channels with appropriate related yet contrasting visuals, Maybe with a Horizontal Split for some (CBeebies is the obvious one for that). Don't drop in here often, but I like this. The generic 'BBC' could perhaps be slightly larger too.