Just wondering a couple of things about how well BBC Scotland is rating, specifically how it rates compared to how local content rated on BBC2 Scotland, and the axed STV2/STV Local channels.
Would also be interesting to compare The Nine versus the Scotland 2016/15/14 bulletins, plus as a reference point Reporting Scotland and STV News at 6.
I can’t speak for the channel as a whole but for news:
The Nine averages 35,000 viewers.
Scotland 2016 averaged...you guessed it...35,000 viewers!
BBC Reporting Scotland last week averaged 356,000 viewers
STV News averaged 500,000 viewers
Scotland Tonight on STV2 historically averaged around 7,000 viewers.
Crucially, The Nine’s audience figures are very inconsistent, they can jump higher but occasionally drop substantially. It highlights the need for them to do more research and figure out what the audience is looking for. The viewers are available - they just need to keep them hooked.