Channel 5 rebrand 2020

They haven't removed the Google Plus icon on the site, either. It closed in April 2019.

They're not the only ones...

I’ve got to say though even though it’s an improvement - it feels rather interim - it reminds me of this

They could turn out to be a lovely template for themed/programme-specific idents, actually. And Channel 5 used to be rather fond on those before their last rebrand.

Or these:

Yep, was about to say this. Still really like these - lovely, simple, and the first idents since the original set that didn't seem slightly tacky.

The acronym is KISS - keep it simple, stupid. That is what Channel 5 have done and it has worked for them. If they evolve this slightly with various different angles for the ident build-up and various colour schemes/themes then they have a great on screen look, second only to BBC TWO at the moment, and who would have thought that would ever be the case? The 2002 idents above are also a great example of a simple on screen look that really worked and was effective, as was their 2000 idents that didn't feature celebrities and just had the nice graphics and a short jingle.

2002 are a great example of how simple can look stunning.

2020 are not.

This remains my favourite C5 ident, a gem in an otherwise bland package

It's a shame to lose the pres package of the 'spinning blocks' for break bumpers and promos, even though it was very 1980s 'C4-esque'. I am pleased they have now gone for proper CGI idents on the main channel, rather than the obscure ones they had before.

5USA haven't updated to the filled-in 5 DOG, but perhaps they also need to change the idents, which I think will continue to be very good with that slight alteration. The 'outline DOG' is just a figure 5 with some lines drawn across it.

Only Channel 5 and 5 STAR have adopted the new logo as they have modified their looks to coincide with it.
5 USA and 5 SELECT are still using the old one, for now.

5 SELECT's idents are still just the 5 PRIME idents, before they decided to change the name prior to launch, with a different logo slapped on. The modified R symbol can still be seen flying around in the background during the idents and endboards.

I'm fairly sure the 'decision' wasn't theirs, in view of the objection from Amazon Prime.