It sounds very much like their business model for TV is shifting, and that - aside from BT Sport - they are becoming simply a reseller of NowTV packages.
Eurosport being a casualty of this could not have come at a worse time though - this is an Olympic year, and the first Summer games that Eurosport will be the primary rights holder for.
BT had a whole load of Eurosport pop-up channels for the Winter games in 2018, that were critically not available on Sky. This new arrangement pretty much cements that this won’t be happening this year for those who retain Eurosport with the classic package.
Despite this, however, I took the plunge today and recontracted on one of the new packages. I already had a great deal on broadband that I’ve managed to retain for several years now, and I’ve been able to extend it another 24 months by recontracting the TV.
I went for the £40 Big Sport pack, with the £5 HD/4K bolt on. It works out as £25 more than I was paying for Max 4K previously, so a nice discount compared to buying NowTV Sport & Boost passes seperately.
Prior to checkout, I was asked to provide my NowTV email address so that they could connect the two accounts. Apparently, any existing passes would carry over, but I didn’t have any. Pretty much as soon as the order completed, my NowTV account was showing both the Sport pass and Boost pass.
My NowTV account continues to work as normal, other than billing being done by BT. On my Youview box, I have all the Sky Sports channels in HD on my EPG
, delivered by BT’s multicast, and they behave identically to any other BT TV channel.
With it linked to a BT account, I can’t take advantage of any vouchers or deals on NowTV, which is a bit of a shame. However, the FAQ on the billing page suggests that they are working on solving that issue.