My point stands that at in the mornings a lot of people do rely on TV and radio for their routine. That's why programmes traditionally have very regular timings. The Big Breakfast was a very good example of this, same features at the same time every day.
You can't do that with GMB
That's true enough. You simply can't expect people to sit around waiting for the things they're interested in to appear at that time of the morning. When I get up I know I can see the regional news (specifically the travel), the headlines and the sport on Breakfast, which I what I want to see. If they don't happen in the time I'm watching, I can't wait for them - I'm leaving the house. And if that happens all the time, I'm going to stop watching because it's not giving me what I want.
It's funny you should mention The Big Breakfast because in Morning Glory Ruth Wrigley, one of the Editors, talks about Johnny Vaughan, who she hired. She says that in Vaughan's early days when she was there, Johnny would do pretty much what he was told, but as Vaughan became more famous and she left to be replaced by a string of more junior producers, he would increasingly do what he wanted and derail the running order for a flight of whimsy. She says it made for irritating viewing, because you'd see big stars in the house waiting to be interviewed, but you wouldn't be able to see the interviews themselves because Johnny had been talking too much and they were massively overrunning, and by the time they got to them you'd already left the house.
There is the opportunity for some flexibility in the morning but the vast majority of the audience only watch it for a short while and if stuff is continually being deferred, they'll stop watching it because they're not being given what they want.
It seemed a misguided idea when it was announced, but even more so after the weather dominated weekend that went before it, for the show to be mostly about The Oscars was silly.
Yes, unfortunate for them that probably one of the biggest human interest news stories happened that weekend. Things like bad weather are always going to be valuable for breakfast telly because it's at times like that people who don't regularly watch breakfast TV tend to tune in, either because people are stuck at home or because it personally affects them in a way most news stories don't, so they're the bread and butter of shows like this. Hence Breakfast's figures skyrocketing. And of course Good Morning Britain were totally unable to take advantage of this because they were committed to doing it all from LA.
I mean, it's bad luck and they presumably didn't want to waste the OB and all the planning they'd done for it, plus they had their main presenters there and only a skeleton team in the studio. But that's the chance you take when you decide to do the entire show as an OB, you can get overtaken by events.