As expected, the Oscars special wasn’t particularly popular with viewers, around 100k down on standard levels I think.
Monday’s edition of GMB, hosted by Piers Morgan and Susanna Reid, attracted an average audience of just 670,000 viewers between 6.00am – 9.00am, with an 18.8% audience share. This is down on what the ITV breakfast show had been getting in recent weeks.
BBC’s Breakfast benefited as its ratings went from the average of 1.4 million viewers to an impressive 1.64 million on Monday, taking a hefty 45% audience share.
— ATV Today
So for the additional cost involved in comparison to a normal show, the result was ultimately handing BBC Breakfast a larger audience.