I'd love Amazon at the next rights round, to go to the Premier League and go "Here's £100m per season on top of what we'll bid for the packages to show the PLP produced Matchday Live Goal Rush programme every Saturday at 3pm in the UK" and see how much resistance there'd be on accepting it.
If you are a Derby County fan, if you are a Wigan Athletic fan, if you support Burton Albion, Plymouth Argyle, Wycombe Wanderers, Lincoln City or any of the other EFL clubs or teams playing in the upper levels of the lower divisions, you are going to go to those grounds because you support that team.
You are not going to stay away from your teams home game just because Sheffield United Vs Norwich is being shown on Saturday at 3pm on whichever channel may have the rights to that package of games.
To think otherwise is hysterical and childish in the extreme.
Readers are warned that this post contains some flash photography