Why was Piers Morgan going on about closing the gap ratings-wise on Breakfast yesterday? As far as I can see, Breakfast still gets, more or less, double the audience of Good Morning Britain - e.g. on Tuesday, 1.44m (39%) to 726k (21%).
I believe Morgan's point was that Breakfast is down year-on-year - but nothing alarming - and their show is fractionally up year-on-year, but that's what it is - fractional. The way Morgan was going on, you'd think Good Morning Britain had actually beaten Breakfast. Perhaps they'll be dedicating a whole edition over to bashing BBC Breakfast when / if they ever do.
Fair enough, they're proud of their show but there's a fine line between pride and unpleasant gloating and criticism of the opposition.
Last edited by Jay Lee on 21 November 2019 6:59am
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